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ITIS 1210 Introduction to Web-Based Information Systems. Chapter 16 How Blogging and RSS Work. Blogging. Portemanteau of “We b ” and “ Log ” – Blog Traditionally a carrying case of two compartments Lewis Carroll used it to mean: Two words combined into one idea
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ITIS 1210Introduction to Web-Based Information Systems Chapter 16 How Blogging and RSS Work
Blogging • Portemanteau of “Web” and “Log” – Blog • Traditionally a carrying case of two compartments • Lewis Carroll used it to mean: • Two words combined into one idea • Two meanings combined into one word • Pen name for Charles Lutwidge Dodgson • Words he invented for Jabberwocky
Blogging • Brillig – 4:00 PM when you start broiling things for dinner • Slithy – Lithe & Slimy • Toves - A combination of a badger, a lizard, and a corkscrew, nests under sundials and live on cheese • Gimble – Make holes like a Gimlet • Wabe – Grass plot around a sundial
Blogging • Guesstimate – Guess & Estimate • Cyborg – Cybernetic & Organism • Smog – Smoke & Fog • Brunch – Breakfast & Lunch • Spork – Spoon & Fork • Motel – Motor & Hotel
Blogging • Part of the larger social media including • MySpace & Facebook • Blogs come in many forms: • Photoblogs: Flickr or Fotolog • Videoblogs (vlog): YouTube or lonelygirl15 • Music: Fluxblog or Stereogum • Audio (podcasting)
Blogging • Typical blog consists of • A single page containing • Multiple entries • Usually from the same person or a small group • Diary-like format • Oriented towards specific topics like politics, art, issues
Blogging • Website where entries are written in chronological order but displayed in reverse chronological order • Latest entry is at the top • Also the verb – “to maintain or add content to a blog”
Blogging • Evolved from Usenet • Postings in a newsgroup under control of a moderator • Early weblogs were manually updated & consisted of parts of common Websites • Tool development & increasing popularity lead to browser-based blogging we see today
Blogging • In early 2001 a number of popular American blogs emerged: • Andrew Sullivan's AndrewSullivan.com • Glenn Reynolds' Instapundit • Charles Johnson's Little Green Footballs • 2002 produced • Markos Moulitsas Zúniga Daily Kos
Blogging • Blogging has emerged as a legitimate source for news • Although often partisan • They have the advantage of being • Self-motivated • Long-term institutional memory • Somewhere there’s someone who knows something • Traditional media (MSM) hampered by lack of resources
Blogging • Popularity measured by • Citations • Affiliation (i.e. blogroll) • A list of the bloggers favorite blogs, usually on a sidebar
Blogging Contributions to the Language • Blogstorm (or blogswarm) • Unusual amount of activity around a topic • Fisking • To refute a posting, usually in great detail • Hat Tip • Acknowledgment of a source where the blogger found a noteworthy item • Instalanche • Overwhelming increase in traffic after being linked to by Instapundit
Blogging • Permalink • A URL to a specific blog entry • Troll • Commenter whose only purpose is to incite a flamewar
Blogging • Special software or Websites needed to create and maintain a blog • www.blogger.com • Movable Type • Can be read in traditional way • Go to site, navigate • Alternate method: RSS feed
Blogging • Technorati • Internet search engine • Searches blogs • Portmanteau of Technological & Literati • As of August 2007 had indexed 94 million weblogs • Digg • Lets users contribute to determining the quality of Web sites
Blogging Can be Dangerous • Ellen Simonetti • Fired by Delta Air Lines • Mark Cuban • Fined by NBA after 2006 finals for criticizing referees on court and in his blog • Mark Jen • Fired by Google after only 10 days on the job for posting commercial secrets
Blogging Can be Dangerous • Jessica Cutler • Posted about her sex life in Washington, D.C. • Staff assistant for a Senator • Jan Pronk • Dutch politician • UN Special Representative for the Sudan • Posted about the state of the armed forces • Three days to leave the country
How RSS Works • How do you get visitors to your site? • Can you convince even loyal readers to check out your site two or three times a day for new posts? • Solution – the RSS feed • RSS – Really Simple Syndication • Allows new posts to be fed automatically to subscribers
How RSS Works • 1st, content is placed on the Web site • RSS normally associated with blogs • But could be any kind of Web-based content • Content is created as usual • Feed placed in XML format • Includes headline, description, content, link to the original post, more
How RSS Works • Link placed on the Web page • Links to the XML page • Page often includes an icon that lets visitors know an RSS feed is available • Visitors to a blog click the icon • Or copy & paste the link • Into software called a news reader • Example is www.google.com/reader
How RSS Works • RSS readers constantly check URLs and grab any new XML pages • Reader displays the RSS feed • User clicks on the information to get the full versions • Updated feeds “ping” RSS syndication servers to alert them to a new feed