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TCS Offices in China

TCS Offices in China. Ken Wong Calvin Zhang Fay Ding. Beijing. Shenyang. Qingdao. Nanjing. Wuhan. Chengdu. Shanghai. Chongqing. Vance McEvoy Claire Zhang. Keith Kan Peter Liao. Guangzhou. Shenzhen. Hong Kong. Jean- Philipe Davignon Connie Li. Jaclyn Chan.

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TCS Offices in China

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  1. TCS Offices in China Ken Wong Calvin Zhang Fay Ding Beijing Shenyang Qingdao Nanjing Wuhan Chengdu Shanghai Chongqing Vance McEvoy Claire Zhang Keith Kan Peter Liao Guangzhou Shenzhen Hong Kong Jean-PhilipeDavignon Connie Li Jaclyn Chan

  2. Canadian Interest in China • Prime Minister’s visit • Joint Statement on Education Collaboration signed by CMEC and MOE • Increasing number of new clients and services delivered by the TCS • Canada Pavilion at China Education Expo 2011: largest ever in CEE’s record

  3. Bilateral Trade Updates • Canada’s second largest trading partner after USA. • In 2011, total export to China:16.8 billion CAD • Foreign Investment Promotion and Protection Agreement • Education and Tourism service industries

  4. CIC Updates • Over 22, 000 study permits issued • Guaranteed Investment Certificate • New Student Partners Program • Study Direct Stream • New ten-year multiple-entry visa • beijing-immigration@international.gc.ca

  5. Future Forecast • Market research done by an established Chinese study-abroad service group EIC • Percentage of interviewees interested in going to • US 33.8%, • UK 16.1%, • Australia 12.72%, • Canada 12.68% • 12 major education agents reported on average 30% increase of business in 2011

  6. Future Forecast Main purpose for studying abroad

  7. Recruitment Opportunities • Local demand will continue to be strong - The demand can not be met domestically for average students to receive a quality PSE education with great job perspective. - More affordable - International experience regarded as a big asset for competing in China’s job market - generous post study work permit and immigration policy distinguishes Canada in the market place

  8. Recruitment Opportunities • Strong presence and rapid growth of Canadian curriculum schools in China • Second-tier city agents as local market leaders • Take advantage of the local community’s links with China • Use of social media promotion

  9. Strategy for going to second-tier cities

  10. Partnership Opportunities • China’s 100 Model Colleges • Vocational Education Leadership Training Program • Private sector companies

  11. Challenges • Lack of common language and understanding • China too big as a market • China becomes expensive to do business • Use a more collaborated approach and more specific market positioning

  12. Social Media Canadian embassy microblog in Chinese: Currently more than 200K followers Weibo.com/canadaweibo

  13. Social Media

  14. Social Media Major influential Chinese websites where students get information on studying abroad Micro blog : weibo.com BBS: www.taisha.org/bbs/ Social networking: www.renren.com www.kaixin001.com www.douban.com

  15. Coming up… • Canada Pavilion at China Education Expo, Oct 20-Nov 3, 2012 • Canadian MBA Business School Fair, Early September, 2012 • China PhD Workshop, November 24-25, 2012 • Canadian Education Fair, Qingdao, March 2013 • Vocational education market reports commissioned by Beijing and Shanghai

  16. www.international.gc.ca/education/events-evenements/index.aspxwww.international.gc.ca/education/events-evenements/index.aspx www.tradecommissioner.gc.ca Beijing.educationcanadachina@international.gc.ca

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