Kuching's Youth in 2030: The Future of the Youth

1. KUCHING’S YOUTHIN 2030 Youth of the Future Crystal Sim Ai Liang 4221877 Hanni Stella Angelica 7438818 HDCOM311 Communication Design Strategy

2. YOUTH is . . . ? ? ? ? ?

3. YOUTH is . . . ? ? The word “youth” is defined as ? ? ?

4. YOUTH is . . . ? ? The word “youth” is defined as the time of progression from ? ? ?

5. YOUTH is . . . ? ? The word “youth” is defined as the time of progression from childhood dependence to the ? ? ?

6. YOUTH is . . . ? ? The word “youth” is defined as the time of progression from childhood dependence to the the independence of adulthood ? ? ?

7. It can also be interpreted as

8. It can also be interpreted as appearance, freshness, vigor,

9. It can also be interpreted as appearance, freshness, vigor, spirit and characteristic of

10. It can also be interpreted as appearance, freshness, vigor, spirit and characteristic of one who is young.

11. Age range of youth may vary from

12. Age range of youth may vary from one country to another to suit the

13. Age range of youth may vary from one country to another to suit the local context where according to

14. Age range of youth may vary from one country to another to suit the local context where according to United Nations; youths are individuals

15. Age range of youth may vary from one country to another to suit the local context where according to United Nations; youths are individuals who are aged between 15 to 24 while

16. Age range of youth may vary from one country to another to suit the local context where according to United Nations; youths are individuals who are aged between 15 to 24 while the Commonwealth’s is 15 to 29 years

17. Age range of youth may vary from one country to another to suit the local context where according to United Nations; youths are individuals who are aged between 15 to 24 while the Commonwealth’s is 15 to 29 years old.

18. TODAY’S YOUTH

19. Comprises approximately 18%of the world population, which is about1billion plus youths living in the world.

20. Comprises approximately 18%of the world population, which is about1 billion plusyouths living in the world. • Approximately 18%of youths is added up to thepopulation of Sarawak.

21. Comprises approximately 18%of the world population, which is about1 billion plusyouths living in the world. • Approximately 18%of youths is added up to thepopulation of Sarawak. • The modern cultivation through the access of mass media and facts from the web alter youths directly and indirectly which eventually, affects and shapestheir attitude and personalvalues.

22. TECHNOLOGY & YOUTH

23. TECHNOLOGY & YOUTH

24. TECHNOLOGY & YOUTH

25. TECHNOLOGY & YOUTH In this modern era, the advancement of technology has been proven to be an advantage in various aspects where life suddenly becomes more manageable. Items like plasma televisions, smart phones, notebooks and other electronic gadgets bring joy to our lives and in the same way, the youths’ daily routine has changed as well.

26. ISSUE. . .

27. ISSUE. . . YoungCyborgs

28. ISSUE. . . YoungCyborgs

29. ISSUE. . . The digital network of integrated media is embed itself in the fabric of society by displacing the networks of human empathy that maintain the well being of family, the community and the state. YoungCyborgs

30. OPPORTUNITY

31. 1. Being anti-social and ignorant is cool OPPORTUNITY

32. 1. Being anti-social and ignorant is cool Keeping in touch via technology decreases the intensity of speaking directly. It causes the lacking of tolerance among people and influence communication skill. Intimate time with our families is displaced by virtual relationships. OPPORTUNITY

33. 2. Envy amongst youth OPPORTUNITY

34. 2. Envy amongst youth The need for the latest and greatest cell phone model causes status envy and unnecessary stress on a parent child relationship. Stress can also develop in school and cause them to lose focus of what their job as children and students is. OPPORTUNITY

35. 3. Digitalengagement equals disengagement OPPORTUNITY

36. 3. Digitalengagement equals disengagement In this era, technology is a necessity to make the world run smoothly. On the other hand, it can affect the performance of youth; they become unproductive and can influence the quality of human resources in the future. In the end, laziness also can raise the obesity rate among youths. OPPORTUNITY

37. 4. Increase in deathrate OPPORTUNITY

38. 4. Increase in deathrate Overdependence on technology can threaten youth’s life. Facebooking and answering call while driving are two common causes of car accident among youths; Health problem will arise due to technology addiction. Medically, cell phones are rumoured to cause tumours or cancers. Sitting too long while playing with gadgets can lead to osteoporosis because they are not as active as they used to be going from place to place. OPPORTUNITY

39. 5. Culture andattitude OPPORTUNITY

40. 5. Culture andattitude Youths are becoming far from their root cultured and social values. They are more into internet and television. Unfortunately if they are drown into the negative stuffs such as pornography or violent acts, it can ruin their future. OPPORTUNITY

41. A STRATEGY

42. A STRATEGY • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU)

43. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU)

44. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU) • TARGET GROUP • Primary : Kuching Youth • Secondary : Kuchingites

45. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU) • ACTION • Engagement by Kuching youth in the creation and participation of a real space community network for the common good • TARGET GROUP • Primary : Kuching Youth • Secondary : Kuchingites

46. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU) • ACTION • Engagement by Kuching youth in the creation and participation of a real space community network for the common good • TARGET GROUP • Primary : Kuching Youth • Secondary : Kuchingites • BENEFIT • Emotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. • Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks

47. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU) • ACTION • Engagement by Kuching youth in the creation and participation of a real space community network for the common good • TARGET GROUP • Primary : Kuching Youth • Secondary : Kuchingites VOICE Familiarity, informative, convincing • BENEFIT • Emotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. • Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks

48. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU) • ACTION • Engagement by Kuching youth in the creation and participation of a real space community network for the common good • TARGET GROUP • Primary : Kuching Youth • Secondary : Kuchingites VOICE Familiarity, informative, convincing • BENEFIT • Emotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. • Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks MANDATORY Yayasan Perpaduan Sarawak (YPS) logo Information and Communication Technology Unit (ICTU) logo

49. A STRATEGY • COMMUNICATION OBJECTIVE • To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences • CLIENT • Yayasan Perpaduan Sarawak (YPS) • Information and Communication Technology Unit (ICTU) • ACTION • Engagement by Kuching youth in the creation and participation of a real space community network for the common good • TARGET GROUP • Primary : Kuching Youth • Secondary : Kuchingites VOICE Familiarity, informative, convincing • BENEFIT • Emotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. • Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks MANDATORY Yayasan Perpaduan Sarawak (YPS) logo Information and Communication Technology Unit (ICTU) logo MEDIA OPTIONS Web/ Event/ Banner/ Brochure

50. B STRATEGY