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Managing Performance. Performance. ????. ????. Vital for good Performance. ????. ????. Be specific about goals and targets to be attained. Establish a clear responsibility structure. Enforce performance driven behaviour. Per formance. Organise information transparancy.
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Managing Performance Inholland University The Netherlands
Performance Inholland University The Netherlands
???? ???? Vitalforgood Performance ???? ???? Inholland University The Netherlands
Be specific about goals and targets to be attained Establish a clear responsibility structure Enforce performance driven behaviour Per formance Organise information transparancy Measure performance Inholland University The Netherlands
What managing performance is about Inholland University The Netherlands
Be specificabout goals and targets tobeattained Inholland University The Netherlands
Make sureyou have a strategy and make suretoexecuteit Inholland University The Netherlands
Mission: • Wat do we do • What is our purpose • What value do we provide • Why is it we exist • (never completelyfulfilled) • An explanation: • https://www.youtube.com/watch?v=XtyCt83JLNY Inholland University The Netherlands
Whatdo we believe in ? • Whatdo we stand for? Basic values : https://www.youtube.com/watch?v=NCDlozomQiY Examples: • In our field tobe the preferredsupplierto allourcustomers • High level of service toourcustomers • Using frontlinetechnology • Creativity in findingtailor made solutions forourcustomers Inholland University The Netherlands
Vision: • Where are we going ? • What the future looks like ? Examples: • Toenlargeour marketshare • Todevelop new products / services • To enter new markets • Toimprove employee-turnover Inholland University The Netherlands
Vision: - Long term (3 – 5 years) • Challenging • Realistic • Feasible, but with a lot of effort An explanation: https://www.youtube.com/watch?v=ioY-YSOKBtY Inholland University The Netherlands
Strategicvision How to do it ? Ambition/ more specific What are the options? Inholland University The Netherlands
BHAG’s • Organize the world's information and make it universally accessible and useful. • Democratize the automobile. • Change the worldwide image of Japanese products as poor quality; create a pocketable transistor radio. • A computer on every desk and in every home. • Connecting 5 billion people by 2015. • To be the best company in the world for all fields of family entertainment. Inholland University The Netherlands
Step 2: How to attain ambitious financial goals
Step 3: Strategy mapping: How to attain financial goals /cause and effect
Step 4: What are the options? What are the options ? External and internal environment Inholland University The Netherlands
SWOT Your own qualities Market / Possibilities An explanation: https://www.youtube.com/watch?v=GNXYI10Po6A Inholland University The Netherlands
Strategic vision How to do it ? Ambition/ more specific What options do we have ? Inholland University The Netherlands
Step 5: How to do it? Looking for: How to do it? Competitive advantage Explanation: https://www.youtube.com/watch?v=S9O2oPbT3fs
5 choiceswe need to make • What will our economic model look like? • Whichcustomers will we serve, where and what will we providethem?(segmentation) • How can our organisation provide these customers? • What skills do we need to have in our organisation? • What is the portfolio of initiatives and their timing that we need to execute Result Competitive advantage Inholland University The Netherlands
Strategymapping Inholland University The Netherlands
Economic model = Value proposition • Uniquely meeting targetedcustomersneedswith • products and services • Differentiatingfromcompetition • Sustainable Inholland University The Netherlands
Customer segmentation https://www.youtube.com/watch?v=ugIDVARaTNU Inholland University The Netherlands
Value proposition: There might be thousands Although very different you could label them like Porter and Treacy and Wiersema did Inholland University The Netherlands
Value propositionand customer Inholland University The Netherlands
An example: RICOH http://www.ricoh.com/about/company/ataglance/media_etc/02.html
Ricoh: The green choice https://www.youtube.com/watch?v=SUIko8shZcQ The course on sustainability Inholland University The Netherlands
Be specific about goals and targets to be attained Establish a clear responsibility structure Enforce performance driven behaviour Per formance Organise information transparancy Measure performance Inholland University The Netherlands
Establish a clear responsibility structure Inholland University The Netherlands
Structuring: • Dividingtasks (individuals andgroups) 2. Coordinatingdevidedtasks Inholland University The Netherlands
Mintzberg Mass production / Efficiency / Operational Excellence High quality/ complex but Routine/ Operational excellence Innovation / Productleader Flexibility / Niches / Customer intimacy Inholland University The Netherlands