By: Pat Wondrak, Dave Dudek, Andrew Schroeder

1. By: Pat Wondrak, Dave Dudek, Andrew Schroeder

2. Overview • Objectives • Methodology • Key findings and recommendations • Limitations • Conclusion

3. Objectives • To determine members’ and non members’ opinion on adding a driving range to the Meadows • To determine possible pricing strategies for a new driving range • To determine what the golfers think of the pro shop • To determine what the golfers think of the bar & restaurant • To determine the members’ opinion on the course conditions

4. Methodology • Included surveys in the membership-renewal packages • Passed out surveys at the members dinner • Handed out surveys to non-members who have golfed at the Meadows. • Conducted a few personal interviews

5. Quantitative Methodology • Created two surveys • Members and Non members • Rating the Meadows • Opinions on a new driving range

6. Qualitative Methodology • Conducted personal interviews

7. Key Findings & Recommendations • 1. To determine members’ and non members’ opinion on adding a driving range to the Meadows

8. Driving Range Usage

9. Adding a driving range will affect membership

10. Recommendations • The Meadows should invest in a driving range based on the significant demand • Members would use a driving range • Most non-members would use it as well • Over 75% of members would accept membership fee increase • 75% of non-members would become a member of The Meadows

11. Key Findings & Recommendations • 2. To determine possible pricing strategies for a new driving range

12. Driving Range Prices

13. Recommendations • Membership fee can be increased • Significant majority of members would accept a fee increase • Fee increase could be around $75-80 • Non-members could be charged $5-6 for a large bucket of range balls • Well over 75% of non-members would pay $5-8

14. Key Findings & Recommendations • 3. To determine what golfers think of the pro shop

15. Pro Shop Clothes

16. Pro Shop’s Club Selection & Overall Pricing

17. Recommendations • Very satisfied with the selection of apparel. • Price is where it should be, very content • There were a few golfers who expressed interest in more left-handed clubs

18. Key Findings & Recommendations • 4. To determine what the golfers think of the bar & restaurant

19. Bar & Restaurant’s Menu & Beer

20. Overall Price

21. Recommendations • A great strength of The Meadows • Very positive feedback • Menu Selection • Beer Selection • Overall Price • No significant changes need to be made

22. Key Findings & Recommendations • 5. To determine the members’ opinion on the course conditions

23. Course Conditions

24. Recommendations • Overall, the course got sufficient reviews • Many found it above average with some excellent • Main Points of Interest • Improve the greens • Possibility of expanding the clubhouse • Work toward the new driving range

25. Limitations • Timing of the survey • Connecting with members and non-members • Return on surveys • Personal schedules

26. Conclusion • Completed our objectives • People want the driving range • Use average range prices to keep members happy • People may want more selection in the clubhouse • The bar and restaurant are loved • The course conditions have been great