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Developing a Speakers Bureau

Developing a Speakers Bureau. What is a speakers bureau?. A list of potential speakers who can talk to the public: Speakers may have personal experiences or be experts. Speakers are available to talk to different groups. Engagements are scheduled by your organization.

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Developing a Speakers Bureau

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  1. Developing a Speakers Bureau

  2. What is a speakers bureau? A list of potential speakers who can talk to the public: • Speakers may have personal experiences or be experts. • Speakers are available to talk to different groups. • Engagements are scheduled by your organization. • Can send a single speaker or an entire panel.

  3. Why develop a speakers bureau? • To raise public awareness. • To increase your group's visibility. • To provide role models. • To recruit new members or volunteers. • To attract press coverage. • To raise funds.

  4. Who can a speakers bureau reach? • Business groups • Service organizations • Religious groups • Working groups • Training groups • Political groups • Environmental groups • School & university classes • Professional organizations • Diversity training groups • Cultural or minority groups

  5. How do you set up a speakers bureau? Recruit & select speakers: • Use personal invitations. • Use people already involved with your organization. • Decide whether you will use single speakers or panels. Make a roster with scheduling information: • Dates of past and upcoming engagements. • Number of no-shows or times late . • Speakers' area of expertise or experience. Contact groups that might be interested in scheduling a speaking engagement: • Create a list of potential audiences and contact people. • Send out letters offering to have a speaker or a panel visit the group. • Follow up with phone calls to schedule engagements.

  6. How do you set up a speaker’s bureau? (cont.) Schedule who are available at the needed time: • Be very clear about the date, time, and location. Send a letter confirming the time, date, topic, location, duration of the event , speakers' names, etc. Again remind speakers about the engagement. Have speakers make their presentation. • Write down who's scheduled. • Basic info & introductions. • Personal stories or an informative presentation. • Question-and-answer period. At the end of the presentation, collect feedback from the audience.

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