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Vancouver May 22, 2013

Explore the latest trends and market positioning in the Vancouver convention industry. Discover strategic market insights and metrics for room nights and events.

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Vancouver May 22, 2013

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  1. VancouverMay 22, 2013

  2. Eastern Zone • Atlanta • Baltimore • Birmingham • Charlotte • Chattanooga • Cincinnati • Cleveland • Detroit* • Fort Lauderdale • Grand Rapids • Indianapolis • Jacksonville • Lexington • Louisville • Northern Kentucky • Orlando • Ottawa • Philadelphia • Pittsburgh • Quebec City* • Providence • Puerto Rico • Richmond • Tampa • Toronto • Virginia Beach • Washington DC TAP CVB Clients Western Zone • Albuquerque • Calgary* • Denver • Hawaii* • Los Angeles • Palm Springs • Phoenix • Portland • Sacramento • San Diego • San Francisco • San Jose • Seattle • Spokane • Vancouver Central Zone • Arlington • Austin • Chicago • Dallas • Des Moines • Fort Worth • Houston • Kansas City • Madison • Memphis • Milwaukee • Minneapolis • Nashville • New Orleans • Oklahoma City • Omaha • Overland Park • San Antonio • St. Louis * Cities in start up phase

  3. Vancouver • Convention Industry Trends • North America Pace/Market Share Reports • Strategic Market Positioning • Vancouver Room Night/Event Metrics • Convention Center TAP Report • 2013 Monthly Detail • STR Data Comparison To Tourism Vancouver Activity • Vancouver Peer Set Reports

  4. Vancouver Convention Industry Trends

  5. Convention Industry Trends • Double Digit RevPar Growth 2011-2012 • Improving Transient Segments Competing With Group • New Infrastructure Growth • Chicago-San Diego-Phoenix-San Antonio-Vancouver-San Francisco Convention Centers • Texas, Indianapolis, Orlando, Washington DC, Los Angeles, Gaylord Factor, • North America Pace Unprecedented Pent Up Demand Short Term • Long Term Pace Presents Revenue Management Challenge • Most Markets Positioning Future Bids Based On Current Conditions • U.S. Government Segment Woes 1/2/2020 5 5

  6. Convention Industry Trends • Economic Indicators Continue To Fluctuate • Meeting Planners Appear To Be Waiting It Out • Less Meetings/Less Rooms Per Meeting • Mid-Size/Smaller Markets Feeling Most Pain • Three Specific Time Periods/Strategic Planning • Convention Center Booking Policies • Convention Booking Incentives • Free Convention Centers/Transportation/Rebates/Cash 1/2/2020 6 6

  7. North America TAP ReportsPeriod Ending March 31, 2013

  8. Eastern Zone • Atlanta • Baltimore • Birmingham • Charlotte • Chattanooga • Cincinnati • Cleveland • Detroit* • Fort Lauderdale • Grand Rapids • Indianapolis • Jacksonville • Lexington • Louisville • Northern Kentucky • Orlando • Ottawa • Philadelphia • Pittsburgh • Providence • Quebec City* • Puerto Rico • Richmond • Tampa • Toronto • Virginia Beach • Washington DC TAP CVB Clients Western Zone • Albuquerque • Denver • Calgary* • Vancouver* • Los Angeles • Palm Springs • Phoenix • Portland • Sacramento • Salt Lake* • San Diego • San Francisco • San Jose • Seattle • Spokane • Vancouver Central Zone • Arlington • Austin • Chicago • Dallas • Des Moines • Fort Worth • Houston • Vancouver • Madison • Memphis • Milwaukee • Minneapolis • Nashville • New Orleans • Oklahoma City • Omaha • Overland Park • San Antonio • St. Louis * Cities in start up phase

  9. Report Region: North America Market Period Ending: March 31, 2013 Note: Using increased Benchmarks pace percentage drops 7%-10% which is what CVB’s are being measured against

  10. Report Region: North America Market Period Ending: March 31, 2013

  11. Report Region: North America Market Period Ending: March 31, 2013

  12. Report Region: West Region Period Ending: March 31, 2013

  13. Vancouver Convention BureauConvention CenterHotels Strategic Market Positioning

  14. Hotels Convention Bureau Convention Center Three Major Participants Need To Agree On Optimal Year For Vancouver…..

  15. Hotels Convention Bureau Convention Center What % Group Mix? What Size/How Many Convention Events? What Market Segment Mix? 15

  16. Strategic Alignment • Convention Center • City Government • City Council • City Manager • Private Mgmt? • Labor Leadership • General Public • Various Stakeholders • Hotels • Restaurants • Contractors • Executive Director • Finance • Sales Leadership • Sales Managers Hotels • Ownership • Asset Manager • Operations • Sales • Financial • Regional Corporate • Operations • Sales • Revenue Manager • Financial • Executive Committee • General Manager • Controller • DOS • Revenue Manager • Sales Managers Convention Bureau • City Government • City Council • City Manager • Board of Directors • Convention Committee • General Public • Various Stakeholders • Hotels • Restaurants • President • VP Finance • VP Marketing • VP Sales • Director of Sales • Sales Managers

  17. Vancouver Room Night/Event Metrics

  18. Vancouver Pace Report (4/30/13) Consumption Benchmark is average TV production last 36 months/updated every month/rolling average

  19. Vancouver Pace Report (4/30/13) Pace Targets calculated using 5 years of history and 8 Years of future bookings/pattern analysis algorithm How many room nights needed on the books today to achieve Consumption Benchmark in each future year?

  20. Vancouver Pace Report (4/30/13) Definite Room Nights comparison to Pace Targets

  21. Vancouver Pace Report (4/30/13) Tentative Room Nights/what is in the pipeline?

  22. Report City: Vancouver Period Ending: April 30, 2013 3 Year Average Benchmark Compared to TV Benchmark

  23. Report City: Vancouver Period Ending: April 30, 2013

  24. Report City: Vancouver Convention Center TAP Report Period Ending: April 30, 2013

  25. Report City: Vancouver 2013 Monthly Detail Period Ending: April 30, 2013

  26. Report City: Vancouver 2013 Monthly Detail Period Ending: April 30, 2013

  27. Vancouver Convention Center Hotels Occupancy Compared to Tourism Vancouver Activity

  28. Vancouver Peer Set Reports

  29. Report City: Vancouver Period Ending: April 30, 2013

  30. Report City: Vancouver Period Ending: April 30, 2013

  31. Vancouver Sample Strategic Planning Calendar

  32. The TAP Report For more information please contact: Jeff Eastman Trends Analysis Projections LLC 12313 West 125th Terrace Overland Park, KS 66213 Telephone: 913-261-8465 Cell: 913-961-3875 E-mail: jeastman@tapreport.com

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