Leadership Communication: Concepts, Strategies, and Challenges

1. HI-MEETING 2 KOM 3364 KOMUNIKASI KEPIMPINAN By Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge) Assoc. Prof. in Corporate & Organizational Communication

2. LET’S TALK! Step into my office at FBMK Speak/text to me at 0192373973 Log on to www.vodppl.upm.edu.my zulhamri@upm.edu.my Like me at Zulhamri Abdullah

3. SINOPSIS • Kursus ini membincangkan konsep, teori dan fungsi komunikasi kepemimpinan dalam organisasi; gaya kepemimpinan; kepemimpinan berkarisma ; komunikasi pelatihan; kepelbagaian organisasi; teknologi komunikasi; strategi komunikasi kepemimpinan; dan cabaran dalam kepemimpinan.

4. Learning Outcomes • 1. menerangkan konsep dan fungsi komunikasi kepemimpinan dalam sesebuah organisasi. • 2. menerangkan kepentingan ciri-ciri komunikasi kepemimpinan dari segi penyeliaan, pelatihan, dan karisma. • 3. menjustifikasikan strategi komunikasi kepemimpinan yang berkesan dalam organisasi.

5. CONTENT OF COURSE • 1. Concept, theory and functions of leadership communication • 2. Organizational theories: a perspective of leadership • 3. Leadership styles • 4. Executive coaching • 5. Leaders as change agents

6. 6. Managing leadership communication strategy • 7. Building and Leading High-Performing Teams • 8. Strategic Internal Communication • 9. Strategic External Relations • 10. Emotional Intelligence & Cultural Literacy

7. References PHOTOCOPYING OF BOOKS IS RESTRICTED UNDER LAW Textbook:  *Barrett, Deborah J. (2013). Leadership communication. 4th Edition. Boston: McGraw-Hill Irwin. 2.Chemers, Martin M & Ayman, Roya. (1993). Leadership theory and research: Perspectives and directions. San Diego: Academic Press, Inc. 3.Dubrin, Andrew. J. (2004). Leadership: Research findings, practice and skills. New York: Houghton Mifflin Co. 4.Hassan, Abdullah & Mohd, Ainon. (1998). Komunikasi untuk pemimpin. Kuala Lumpur: Utusan Publication. 5.Witherspoon, Patrick D. (1997). Communicating leadership: An organisational perspective. Boston: Allyn and Bacon. 6. Zulhamri Abdullah. (2008). International Corporate Communication. 2nd Edition. Singapore: Pearson Prentice Hall.

8. How to improve yourself… • READING! READING ! READING • Read a lot – formal (e.g. books, journal articles) and informal (online news, facebook) EVERYDAY • WRITING! WRITING! WRITING! • Write formal (e.g. assignment) and informal (e.g. chat, facebook, twitter) EVERYDAY

9. Penilaian KOM3433PJJ

10. TUGASAN 1 (10%) • Nyatakandefinasikepimpinan. • Nyatakan 10 ciriseseorangpemimpin yang berjayadariperspektifkomunikasi. • Due by Week 5

11. TUGASAN 2 (20%) • Huraikankepentingankomunikasikepimpinan. • Bincangkan 3 gayakepimpinan. Huraikangayatersebutberdasarkanperspektifkomunikasi. Due by Week 7

12. TUGASAN 3 (30%) • Anda adalah seorang pegawai yang sedang berkhidmat di Unit Strategi Komunikasi di sesebuah organisasi berorientasikan perkhidmatan. Anda diminta oleh majikan untuk menjayakan satu kempen komunikasi berstrategik. • Sila jawab soalan-soalan berikut: • Apakah fungsi, peranan dan tugas seorang pemimpin dalam menjayakan kempen tersebut? • Apakah gaya kepemimpinan yang perlu dipamerkan untuk menjayakan kempen tersebut? • Berdasarkan teori kepemimpinan, bincang dan aplikasikan satu teori kepemimpinan bagi menjayakan kempen tersebut?

13. Keterangan Tugasan • Tugasantersebutmestilahdisediakanoleh pelajardanperludiserahkanpadawaktu yang telahditetapkan: • Tugasan 1: Minggu 5 (5 mukasurat) • Tugasan 2: Minggu 7 (10 mukasurat) • Tugasan 3: Mingu 10 (15 mukasurat) • Markahakanditolakbagipenghantarantugasan yang lewat • Tugasan yang dibuatmestilahmengandungisekurang-kurangkannya10bukuteks, artikeljurnaldan/ataurujukan yang berkaitan.

14. ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows: Marking Criteria Marks 1. Content 30 2. Organization 30 3. Presentation 20 4. Style 20 Total: 100%

15. ASSIGNMENT MARKING SCHEME(2) Content Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant supporting academic materials and real world examples; and excellent use of direct quotations. Organization Great mapping strategy guiding the readers; a clear introduction including a thesis statement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices. Presentation Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, & overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical structures; and able to demonstrate appropriate length with excellent spelling and punctuation. Style Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high quality and innovation; and overall consistency of the style addressed throughout.

16. 6Managing leadership communication strategy • Establish a clear communication purpose • To inform – transferring facts, data, or information • To persuade – convincing clients to do something • To instruct – instructing clients in a process • Develop your communication strategy • Effective communication requires a communication strategy • Analyze your audiences • Who is your primary audience? What do they expect? How do they feel?

17. Using the Communication Strategy Framework Strategic Objectives Timing Spokesperson Feedback Media/ forum Messages Audience

18. 7 Building and Leading High-Performing Teams • Building an effective team • Establishing team work processes • Managing the people side of teams • Handling team issues and conflict • Helping virtual teams succeed

19. Performance Results Skills Accountability Problem solving Mutual Individual Technical function Small number of people Interpersonal Specific goals Common approach Meaningful purpose Collective Work Products Personal Growth Commitment Katzenbach and Smith’s Team Basics Source: Katzenbach, J. R. and Smith, D. K., (1993). The Wisdom of Teams, Boston: Harvard Business School Press.

20. 8Strategic Internal Communication • Educate employees in the company vision and strategic goals • Motivate support for company’s strategy • Encourage higher performance and discretionary effort • Limit misunderstandings that may damage productivity • Align employees behind company’s strategic objectives and position them to help achieve them

21. Supportive Management On-going Assessment Targeted Messages Well-positioned Staff Effective Media/ Forums Strategic Employee Communication Model

22. 9 Strategic External Relations • Developing an external relations strategy • Building a positive corporate image • Working with the news media • Handling crisis communications

23. High Analysts Customers Importance Media Government agencies Competitors Partners Low High Difficulty of reaching Analyzing Stakeholders

24. 10Emotional Intelligence & Cultural Literacy • Emotional Intelligence is the ability to identify and manage emotions in ourselves and in others. • Understanding emotional intelligence (EI) • Appreciating personality differences • Improving interactive skills, such as • Non-verbal communication • Listening ability • Effective delivery of feedback • Developing an approach to cultural literacy • Defining culture • Using a cultural variables framework

25. Information flow Context Equality You’ve got mail. Language Power Time Using a Framework of Cultural Variables Helps Distinguish the Major Cultural Differences

26. EXAMINATION • MID-TERM EXAM: • OBJECTIVE/SUBJECTIVE • FINAL EXAM: • OBJECTIVE/SUBJECTIVE • Recall questions; multiple choices; true & false • The question based on understanding, reasoning, application, and synthesis. • General knowledge is strongly needed

27. SEBAB PELAJAR GRED RENDAH / GAGAL • TIDAK MENJAWAB SOALAN TUGASAN DGN BETUL • TIDAK MENJAWAB SOALAN PEPERIKSAAN DGN BETUL • MENJAWAB SAMBIL LEWA DALAM PEPERIKSAAN • TIADA RUJUKAN DALAM TUGASAN • TIADA CITATION DALAM TEKS TUGASAN

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