Proven Customer Retention Strategies for Your Ecommerce Business

1. Proven Customer Retention Strategies for Your Ecommerce Business Have you recently got your online store revamped? That’s great indeed, but you must remember, this is just the beginning. In this competitive world, having an E-commerce website simply won’t cut it. You have to go above and beyond to acquire & retain your customers. Acquiring new customers is surely challenging but being able to retain your old customers speaks a lot about your ability to value and handle customer relationship. If you are overlooking the importance of customer retention, here is something you need to know. According to a study by Accenture, 52% of customers have changed their provider due to unsatisfactory customer service (Accenture.com). So, can you run the risk of losing out on customers? Even if you are a well- established Ecommerce store, you must focus on improving repeat customer rate to stand your ground amid the growing competition. Top Customer Retention Strategies for Ecommerce You Must Implement Recognise your loyal customers – To identify your loyal customers, make the use of an RFM model. R stands for recency that tells you about the recent and last purchases made by a particular customer. F represents the frequency at which customers are purchasing from your store. M denotes the monetary value or the amount of money a customer is willing to spend for buying items from your store. Using this analytical tool, you can identify the customers who have been loyal to your online store all this time. Furthermore, obtaining raw data will help you target your old customers more effectively. Zero in on customer loyalty program – Identifying your loyal customers is important, but what are you doing to make them feel valued? To let them know how important they are to your business, you can implement various customer loyalty programs. Moreover, according to the latest Bond Loyalty Report, expectations from loyalty programs are sure to rise in the upcoming years (globenewswire.com). To make the most of this growing opportunity, you must be quick to take actions and implement strategies such as offering exclusive lifetime membership, reward

2. points, cash-back offers, and so on. Loyalty programs can ensure your ecommerce success and help it survive the competition. Improve customer support services – Do you know customer service is considered to be the key brand differentiator today? Features like round the clock phone support, online chat, an easy- to-access dashboard can provide your customers with the maximum user experience. This is where engaging expertise of an ecommerce website design company can be of great help. Aware of the essential elements, professional developers can design and build a feature-rich, high- performance, and secure online store for your Ecommerce business. Needless to say, a well- designed website can offer the right kind of support system and improve the overall shopping experience for your customers.

3. Shift your focus on email marketing – No matter what they tell you, be informed that email marketing is nowhere to go anytime soon. It is going to be an important part of your customer retention strategies for several more years to come. Thus, you must study purchase history to send personalised emails to your customers. Whether you want to wish your customers on some special occasions or make them an offer on your products and services, simply send them personalised emails at periodic intervals. It can drive better customer engagement and even improve your brand awareness. Keep updating your customers – As your business is evolving with time, you must educate your customers and keep them informed on the recent developments about your business. From product details to an exclusive blog section, you should keep the content up-to-date on your ecommerce website for encouraging customer involvement. You can also conduct online webinars to reach your target audience effectively. Brochures and video tutorials are some other options you can try to drive improved customer engagement. Remember, the more customers know about the products on your website, the more driven they will be to purchase from your online store. Conclusion – Customer retention is as important as custom acquisition, but if your online store is already at an advanced level of its lifecycle, then customer retention becomes even more important for you. So, to decide your next course of action, strategise your plan and seek assistance from seasoned professionals as and when needed. By following the above-discussed strategies, you can expand your Ecommerce customer base while retaining your existing & loyal customers successfully. We wish you all the luck and success! Sources:https://medium.com/@webbiner1/proven-customer-retention- strategies-for-your-ecommerce-business-89aa116a28d ----------------------Webbiner Digital Solution--------------------- Email ID: info@webbiner.com Phone No.: (+971) 4 556 1597 Mobile No.: (+971) 50 767 5340 Visit Us: https://webbiner.com/

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