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This presentation presents about Good vs Bad content. For more information visit Our website www.WebContentServices.net
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Call To Action The key to quality calls to action is that they avoid being overly promotional. Consequently, they should be the most self-involved words in a piece of content.
Meaningful • The key to writing meaningful content is three-fold: • Copy must inform. • Copy must deliver a takeaway. • Copy must entertain.
The Formality Issue A press release, for example, is by nature more formal than an everyday Facebook post
Rushed Rushed content is also flaky content, usually written on topics that don’t mean anything to readers. press release, for example, is by nature more formal than an everyday Facebook post
Formatting Even the best content becomes terrible when it isn’t formatted well. This usually isn’t a problem for social media, but long-form posts and Web copy need to look good.
Plain Words are just words. Want to make them more engaging? Add in multimedia, graphs, charts, info graphics, pictures, links, pull-quotes, and other visuals to give your readers a break.
For more information visit Our website www.WebContentServices.net