Kansas City SEO® by Kansas City Web Design®

1. Phil SingletonKansas City Website Design, OwnerEstablished 2006Over 100 websitesOver 30 current SEO clientswww.kansas-city-website-design.com Kansas City SEO | Web Design Clients ABC Seamless Siding Bob Hamilton Plumbing Builders Overhead Door Mid America Coach Unique Epoxy Designs Briggs Turf Farm Brogans Home Painting Lightning Landscape Highland Park Builders Arrow Foundation Repair

2. Statistics • 97% of Consumers use the Internet to search for local products and service • Organic SEO = 85% of Google searches • Only 15% of Google searchers click pay-per-click advertisements (aka PPC / Adwords) • Yet, Google is a $260B company, 4-5x bigger than Facebook • Social Media: great for demand creation, important for SEO • Organic SEO: great for capturing existing demand • Google & Review sites drive purchase decisions • First page rankers are perceived as market leaders • http://www.kansas-city-website-design.com/seo/

3. Pay-Per-Click

4. KC Roofing Search Data

6. Organic SEO ON Page SEO (your website) SEO friendly coding SEO friendly layout Enough text Optimized text Page to page linking Social media integration (twitter feed, facebook feed, links) Blog with frequent blog posts Videos Avoid over-optimization

7. Organic SEO OFF Page SEO – Backlinks Reciprocal Links High Quality Local Directories (about 100 or so) Review sites Forum posts Organizations Social media Likes, pins and pluses Links from social media pages Content distribution Micro sites & mini sites Press Releases Article Submissions Guest Blogging Quality and relevance vs Quantity

8. Review Sites

9. Social Media – Must Haves • Facebook • FB page likes are not the same as FB website likes • Important ranking factor for SEO • Generates referrals, word-of-mouth advertising • Pattern: hear about it on FB, check Google & reviews • Google Plus • May be most important in terms of SEO • Shift from Google Places to G+ page • Center of Google review strategy • Twitter • Better for SEO • Can be good for specials and promotional offers • Pinterest • Good for SEO • LinkedIN • Good for SEO • YouTube • Really good for SEO • YT is the worlds 2nd largest search engine

10. Great Tools & Sites • Google • Webmaster Tools; Google Analytics; Adwords • Crowdspring.com & 99designs.com • Logos, graphics, web design (not coding) • eReleases.com • National press release, generates backlinks • HostGator.com • $5/mo hosting, SEO friendly, excellent support, 100% wind powered • WordPress • Free open source content management system • SucuriLive.com • $89/yr web security, worth every penny

11. SEO Outsourcing? Tips: DIY SEO: can do in house. Time consuming and gets more complex every year Avoid national, offshore or remote freelancers Hire Local Avoid SEO guarantees Never fall for free hosting or domains Check company rankings Check client’s rankings Confirm no bait and switch Focus on results shopping Most sites need a new design or re-design Negotiate “no down payment” SEO should be monthly (no contracts) Should always be cancelable at any time

12. www.kansas-city-website-design.com 913-674-0322