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The process of improving the ability of a website for desired business growth through the use of controlled experimentation is known as Website Optimization. Owners of different websites experiment with variations on pages of their website to find out which changes will result in increase in organic search results, more conversions, improved customer service and higher sales. It is based on scientific method and is connected to enhance the speed and reliability of a website. The five stages for website optimization are – Identify the variable and create variations, run experiment, measure results, determine conversion to improve and hypotheses change. http://www.webdhoom.com/services/search-engine-optimization-seo
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