A Study on the Importance of Search Visibility and Ranking

1. A A Study Study on on the the Importance Importance of and and Ranking of Search Search Visibility Ranking Visibility In the competitive online environment businesses have been hankering to achieve top rank in the Search Engine Result Pages SERPs for most of their keywords So for much of the history of digital marketing the ranking positions of crucial keywords were the primary concerns that professionals at any agency offering SEO SEO services services dealt with The reason is not difficult to guess as SEO experts found that a majority of people tend to click on the # ranked URL the most

2. The CTR usually declines progressively thereafter No wonder the primary objective of any SEO expert was about trying to move the keyword results ‘higher in order’ in the SERPs This went on for many years until Google search ads burst into the scene How How Google Google Search Search Ads Ads Impacted Impacted Seo Seo Services Services In the initial days the Google search ads used to appear on the right sidebar of the SERP There was a clear demarcation between the search ads and web results obtained organically So the people searching for information were sure of where to find the ‘real’ information Google too continued experimenting with the positioning of search ads above below and on the sides of the organic results However February changed everything with sidebar ads being removed altogether The result search ads and web results started competing for the same space in the SERPs This came as a challenge for the visibility of organic search results Also with elements like featured snippets and others the web results have been pushed down further making them lose visibility even more Hence being number one in organic search rankings is not the same thing as it used to be earlier Now they have to compete with search ads to seek the audience’s attention So it can be fair to state that traffic to the sites featuring organic results has been hard hit by Google’s specialised features This gives rise to the question does search visibility matter more than ranking now Shift Shift From From Search Search Ranking Ranking To To Search Search Visibility Visibility Even though the organic ranking of websites for specific keywords will continue to remain relevant it is not the whole story anymore to bring traffic So the bottom line is the more your website features down in the SERP the less it will be viewed by your target audience Thus two things have become important now What Google search features like snippets ads etc appear above your website How far down the SERP does your website feature This creates a challenge for any internet based on the ‘search visibility’ and ‘share of visibility ’ The metric score would internet marketing marketing agency agency to create a new metric enable SEO professionals to make an accurate assumption of a keyword’s traffic value

3. How How to to measure measure search search visibility visibility # # Looking Looking At At The The Serp Serp Professionals at any SEO SEO agency agency in in India India ought to look at the SERPs regularly to understand how visible or otherwise are the specific keywords for the target audience # # Appear Appear Above Above The The Fold Fold Every webpage appearing in a browser have a ‘fold ’ Here ‘above the fold’ would be the visible part of the webpage appearing in a browser This for any search user would mean the webpages featuring ‘above the fold’ in a browser can be seen without scrolling Thus it is obvious that featuring ‘above the fold’ in a browser would score more on visibility # # Actual Actual Rank Rank It is the numeric position of an organic search result in a SERP and includes all other elements like search ads snippets etc For example a keyword may ndin the organic search result but with a featured snippet and video carousel rank above it the actual rank would be th However traditional tool trackers do not necessarily take every element present in a SERP such as featured snippets videos and shopping ads into account while displaying the rank of a keyword Conclusion Conclusion With the Google SERP landscape changing professionals providing SEO services have their task cut out They need to move with the times and understand that search visibility has become equally important if not more than traditional ranking in a SERP If you want your website to score high on both rankings and search visibility engage any professional agency offering digital digital marketing marketing services services in in India India Source Source https https www www linkedin linkedin com com pulse pulse study study importance importance search search visibility visibility ranking ranking raju raju chakraborty chakraborty

4. WebGuru WebGuru Infosystems Infosystems Email ID enquiry@webguru india com Phone No Mobile No Visit Us https www webguru india com Stay Stay Connected Connected Via Via https www facebook com webguruinfosystems https www linkedin com company webguru infosystems pvt ltd https twitter com webgurutweet http pinterest com webguruindia https instagram com webguruinfosystems