How to Build a User Engaging Website in 2021

1. How to Build a User Engaging Website in 2021 Imagine this – you have built a website. You have also invested in marketing to drive traffic. But are you seeing any effective result from it? Are people spending some time on your site? Does your site have a high conversion rate? If not, perhaps the issue lies with your website design. It may not be engaging enough to encourage the users to interact with the site. So, how would you fix it? This blog aims to answer just that. Read it to the end to know how to build a user engaging website. Create a User Engaging Website: Extensive Checklist

2. #Simplify the Design People don’t prefer a website where too much is going on. Loads of neon colours, animated elements, too much text content, tons of features, etc. don’t give rest to the users’ eyes and turn them away. Minimalistic web design is in trend these days. Opt for a simple design that focuses on the essential elements and let go of the others. Use adequate white space so that people can easily distinguish one element from the other. Instead of cluttering tons of images on one page, one or two stunning banner images are enough to trigger user attention. Also, using attractive icons gives the viewers’ eyes some respite from reading monotonous text-centric content. Website designers also recommend using big fonts so that the viewers can easily read. It also positively impacts mobile viewing experience. #Streamline Site Navigation Don’t confuse the users –that’s the golden rule for planning site navigation. If your site is too difficult to navigate, people may not access all the information. It is only going to increase your bounce rate. This is why the professionals at any reputed website design company recommend categorizing information and organizing these in the menu and submenus. Also, include a search box so that the visitors can easily find out what they need. Remember, simplicity and intuitive navigation are the keys to building a user engaging website. #Diversify Site Content | Websites with loads of write-ups often repel the visitors. Today’s rushed generation wants to find information without investing much effort or time. Diversifying the site content is a good idea should you want them to engage and interact. Integrate videos, infographics, charts, tutorial / product demo, and even GIFs into the site. Visual content helps people to consume more information in less time. Maintain an engaging tone throughout your content instead of including too many technical jargons. Actually, your business should determine the tone of your content. If you operate in

3. a B2B domain, your content may have technical terms but it’s better to avoid these if you belong to a B2C domain. You can also feature user-generated content to inspire trust and build an emotional attachment with the audience. #Internal Linking Link your content to other relevant information present on your site. It will improve your site navigation and encourage the web traffic to visit multiple pages and know more about your business. However, make sure not to confuse the visitors. Every page should have a conversion point. #Direct Call-to-Actions What do you want your site visitors to do? Fill up the lead form? Check out your latest works? Donate to a cause? Use catchy and clear call-to-actions (CTAs) so as to direct the users to take the right step. Keep your creativity and uniqueness for social media copies. If you want your visitors to call you, simply write “Call Us” as your CTA. #Responsive Website Mobile devices generate over half of the global website traffic. As of February 2021, 55.56% of all website traffic comes through mobile devices (source: Oberlo). Therefore, building a website with a mobile-first approach is of paramount importance. Ensure that the users obtain the same experience while accessing your site via desktop, laptop, smartphone, tablet, etc. Also, put the most critical information above the fold so as to drive more visibility to it. Monitor your site’s responsiveness with tools like Google Mobile Friendly Test. #Less Intrusive Ads Too many ads negatively impact user experience and increase bounce rate. Here are a few things to follow: -Feature native ads that resonate with the tone of the content you have on the site. -Instead of featuring too many pop-ups, one banner ad will be less intimidating. -Make sure that the users can easily close the ad. Keep the cross sign visible and easily accessible.

4. -Give some time to your users to check your site before showing them an advertisement. That is more likely to engage them. #FAQ and Chatbot These days, people prefer to get instant support. Integrating a chatbot into your website is a great idea to help people find the answers to their concerns. As a brand communication channel, Chabots witnessed a 92% usage increase since 2019 (source: Drift). You can also dedicate an FAQ section addressing common queries to resolve your visitors’ doubts. #Wise Use of Colour Colour is a crucial element that is all-pervasive on your website. Therefore, you need to be mindful about using the right colour on your site. Here are a few things followed by the experts of website design services: Make sure that the colour syncs with your brand image. For instance, yellow & black can be ideal for a site that features mechanical tools. Pink is perfect for a fashion-based website. Green is an optimal choice for a website belonging to a tea estate. We hope you’ve got the idea. Consistent use of colours across all the pages will evoke a harmonious user experience. Also, it will create a wholesome brand image. Even if people check out different web pages, they can find symmetry. Use contrasting colours for buttons, text and background images. It will not strain people’s eyes. Also, if your logo has colours, use these on your website. #Easily Readable Font Find out which fonts are trending and check which one fits your brand personality. For instance, a cursive font may be appealing for a cosmetic website. Bold fonts look ideal on a website for a gym. Also, make sure to use different typefaces for the text in an image and a long piece of content. Your ultimate aim should be to enhance readability. Bear this in mind while selecting the typeface and size. #Track User Engagement Metrics

5. Keep an eye on the following user engagement metrics in Google Analytics: -Pageviews -Bounce rate -Average time on site -Return visits -Conversions You can also use a site heatmap tool to check user interaction on your site. A website heatmap is a visual representation that underlines how visitors interact with individual webpages – how they move the mouse around the page, what they click on, ignore, scroll through, and more. With a clear understanding of these, you can optimize the site and improve the user experience. #Regular Maintenance It’s not enough to build a user engaging website. You have to regularly monitor and maintain it so as to be relevant at all times. For instance, your business may grow and add new products or services – include these in the content and create distinct landing pages. Adopt the latest web design trends to integrate new elements into your site. Improve your page speed so that people don’t have to wait a long time. Closing Thoughts People spend a short time on a site before determining whether to stay or leave. If your site is not engaging enough, you cannot grab their attention or compel them to scroll down. Implementing the above-mentioned points will help you to build a user engaging website and enhance conversions. Try these and thank us later! Resource: https://webguruinfosystems782506011.wordpress.com/2021/04/12/how-to-build-a- user-engaging-website-in-2021/ ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake, Kolkata-700091, India

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