How to Optimize for Voice Search

1. How to Optimize for Voice Search As per a study by Statista, over 3.25 billion people worldwide currently use voice-activated search and assistants. In such a scenario, voice search optimization is not a choice but an essential thing Before getting started with how to optimize a site for voice search, let’s quickly find out the basics of voice search. It will help to pinpoint the crucial steps to optimizing a website for voice search. Voice Search: A Quick Overview to do.

2. Unlike traditional type-based searches, voice search is more conversational and natural. It often has a local search intent and is mostly conducted on a mobile device. As you can understand, voice search queries are Okay, now that we got a conceptual idea of the nature and usage of voice search, let’s move on to find out some effective optimization tips for voice search. Handpicked Tips for Voice Search Optimization Long-Tail Keywords The first element to voice search optimization is the long-tail keyword. Why long-tail? Because these are more natural. When the users type a query, it may turn out to be a “cheesecake recipe”. But when they ask, the chances of “Hey Alexa, how can I make a cheesecake at home?” increase! That’s why the experts ofSEO services stress that the keywords should be more natural and conversational. And a long-tail keyword accomplishes that. Filler words like I, for, to, on, of, the, etc. and question terms like when, what, why, how, where, etc. can also be included in the keywords to make them more natural. Conversational Tone in Content Not only the keywords but the entire content should maintain a conversational tone. As the name suggests, voice search is extremely conversational in nature. Too much use of robotic language reduces the chances for a website to appear in voice search results. Today’s search engines use Natural Language Processing (NLP) to comprehend the context of the content. These can easily determine the tone of content too. Make sure that the content is easily scannable. For that, you can break an article into multiple sub-heads and bullet points. It will enhance readability. Also, pay attention to limiting ads or pop-ups to increase readability. Optimize for Rich Answers Knowledge graph, knowledge panel, featured snippet, knowledge box – these SERP features are called the rich answers. Optimize your site to land at position zero. In turn, it will automatically appear in voice search results. longer than traditional search terms.

3. Of course, it is more difficult than it sounds. You have to make your site/content the one- stop destination for the users’ query on a specific topic. Here is an effective way to ensure that. Instead of beating around the bush, find out what people are looking for. You can get an idea about it in the People Also Ask section or Quora questions. Based on these, curate articles and enrich these with relevant information. Local Search Optimizing website content for “near me” searches is crucial. That’s because the maximum number of voice search has local intent. People often use voice search on the go to find hotels or flights to book, places to visit, restaurants to eat, etc. According to the experts of digital marketing services, it’s important to create a Google My Business listing and also register your business in local directories. All these off-page SEO efforts will help to boost your rank in a certain locality and the chances of your site’s appearance in voice search results will increase. Check Out Voice Assistant Guides Work smarter, not harder – we saved our best piece of advice for the end. If you want to direct your efforts in a strategic way, consider reading the guidelines of voice assistants. These will help you to find out the optimal way. Apple, Google, and Cortana have their guides to direct the users to find information using the voice assistants. You can also check out Google’sSearch Speech Guidelines. Frequently Asked Questions It may sound striking but frequently asked questions are extremely voice search-friendly. Make sure that the questions are similar to what people are looking for on the web. It will instantly improve your website’s voice search optimization score and feature your site on the results. This section also has the potential to feature your site in the rich snippets as we discussed earlier. Pay Attention to the Mobile Version of the Site Many often, businesses overlook optimizing a website for mobile devices but if you want to opt for voice search optimization, it is a must. That’s because smartphones easily beat other devices when it comes to generating voice search queries on the go.

4. Therefore, make sure that your site is mobile-responsive. You can run a Google Mobile- Friendly Test before setting out to optimizing your site. Here is a complete checklist for responsive web design. Wrapping Up Considering user intent is the first step to optimizing a website for voice searches. Aim at offering a top-notch user experience on your website and winning a rank in voice search results won’t be hard work! We hope our insights were helpful for you. Implement these and thank us later! Resource: https://webguruinfosystems782506011.wordpress.com/2021/06/25/how-to-optimize- for-voice-search/ ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake, Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: