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How To Optimize Your Website For Voice Search Assistant? Tips & Tricks

Nowadays audience likes to find the product/ services via voice search using Alexa, Google Assistant, Cortana or Siri as compared to typing on the search bar. In Jan 2018 Alpine.AI calculate there are over 1 billion voice searches happening per month.

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How To Optimize Your Website For Voice Search Assistant? Tips & Tricks

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  1. HOW TO OPTIMIZEYOUR WEBSITE FOR VOICE SEARCHASSISTANT? TIPS &TRICKS Prepared by Sarita Thakur (Blogger and Digital MarktingExpertise)

  2. IntroductionofVoiceSearchAssistant:- Nowadays audience likes to find the product/ services viavoicesearchusingAlexa,GoogleAssistant,Cortana orSiriascomparedtotypingonthesearchbar.InJan 2018 Alpine.AI calculate there are over 1 billion voice searches happening permonth. Beforegoingfurtherletmetellyousomethingabout voice search program. These are known as virtual assistants which offered through a mobile or smart homedevice.Theseassistanceusesforvoicequeries, create the interface to answer questions, make recommendations, and perform actions on requests/command. In real world people talks to voice search devices with Siri,Google,ifyouwanttotakeaselfiejustneedtogive the command to your VSA, talking to them is just like you are talking to the human. Everything will be done without using themobile screen I

  3. HereIsTheTopChoiceSearchAssistant’sList Google Assistant:- It is the virtual assistant device developed by Google and poweredby Artificial Intelligence which is available in mobile and smart homedevices. Siri:- It is the virtual assistant device of Apple which is compatible with the S, HomePod,and tvOS operatingsystems. Cortana:- It is an also a virtual assistant which is created by the Microsoft for Windows10, Windows 10 Mobile, Windows Phone 8.1, Invoke smart speaker, Microsoft Band, Surface Headphones, Xbox One, iOS, Android, Windows MixedReality, Alexa:- It is Amazon’s cloud-based voice service available millions of devices which help youto build natural voice experience. It also helps to offer customers a more intuitive way to interact withtechnology. Bixby:- Bixby is a virtual assistant device comes in the Samsung’sElectronics.

  4. Tricks&TipsForMarketersToOptimizingaWebsiteFor Voice SearchAssistant SEOnowchangingintheriseofvoicesearch,peoplestillusekeywordsas partoftheirrequirementsbutthesekeywordsareembeddedwithmore naturallanguage.Insteadof“topUI/UXdesigncompanyinIndia”searcher usingvoicesearchtoask“what/whichisthetopUI/UXdesigncompanyin India”somarketersneedtostructurecontentwiththenatural–language because question always asked from VSA which begin with who, what, where, which, why and how. A marketer should think deeply about user intent(forwhathe/shelookingfor)anduseopen-endedquestionswhich shouldbeclearandconciseandeasilydigestibleonamobiledevice.

  5. HereAreSomeStepsThatWillHelpYouToMaketheBest SearchQueryForYourContent. Identify common questions related to your business in yourmarket on which you are able towrite. Determine which are interesting and suits your business answerin greatdepth. After that select and develop a set of related questions whichare long tail keywords tailphrases. Try the synonyms of thekeywords. Use trigger words like who, what, how, best top, tips & tricks etc. Try to understand the user’s intent and create content aroundthat. Use natural/conversational language which makes content interesting. Write the content which is addressing the target questions.And unique title &description.

  6. VOICE SEARCH & FEATURED SNIPPETS:- Firstly let’s know something about featuredsnippets Featuredsnippetsarethequickinformation/answerthatshowsonthetopofthe search page while searching/asking something ongoogle. FeaturedsnippetisasummaryoftheanswerwithpagetitleandURLofthewebpage from where it’staken. Hereistheexampleoffeaturedsnippetslookslikewhilesearching“Howcanilearn english”

  7. HereI'llTellYouHowSnippetsAreHelpfulForContentInVoiceSearch. Whenyousearchanyqueryonasearchenginelike“whatarethetipsonwritingauxproposal“then youwillseetheresultinSERPlikebelowinthescreenshot

  8. SCHEMA MARKUP AND VOICE SEARCH:- Schemamarkupisanotherimportantwaywhichhelpstoincreaserankinvoicesearch.Schemamarkupisa codethatyouneedtoputinyourwebsite. Schema helps the website in differentways: Makes your website moreinformative Help search engine to find you easily on the web. Beneficialtocreatesnippetsfeaturedforyourblog. Boost the LocalSEO GooglealwaysgivethepreferencetoJSON-LD for schema markup.Simply a schema tells the search engine about your pages, address, working hours, upcoming events, when you added the schema code in your website then google make the marked-up information searchable by voiceassistants.

  9. SUMMARY Think how people will search your product & services as querythenmakeyourkeywordsandaddmoreQ/Apagesto yourwebsite. Targetlongtailkeywordsandmakethemmoredescriptive. 1 Usenaturallanguagewhilewritingcontent. Use H1 Tags withkeywords. AppearinginaFeaturedSnippetmayhelpinvoicesearch ranking. Theaveragevoicesearchresultpageloadsin4.6seconds(52% fasterthantheaveragepage).Somindthatyourwebsiteloads faster. Credit:- https://think360studio.com

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