How To Optimize User Experience For Digital-First Customers

1. How To Optimize User Experience For Digital-First Customers Businesses across the world have realized that there’s no substitute for customer experience. This is an inclusive aspect that highlights how a business seeks to shape the overall experience of the customers and prospects throughout their life-cycle. In today’s competitive market, the distinction lies in offering a seamless and omnichannel user experience. That means, from website to service, notification to email - everything is interconnected these days. Today, we will take a detailed look at how to make the shift from delivering services to shaping an impeccable experience on an eCommerce website.

2. A Comprehensive Guide To Offering Top-Notch User Experience On An Ecommerce Website The customers look for value in everything they do online - be it shopping, subscribing to a product, or interacting with a business. In such a scenario, it’s important to highlight customer satisfaction as a business goal. Here are a few aspects to take care of: Homepage Optimization The homepage is the face of an eCommerce website. From attracting the visitors to browse the site to improving brand perception and influencing conversions - the homepage plays a crucial role for an e-store. As the entry point to product lines and first impression - the homepage must be well-optimized. Make sure to showcase top-selling products, catchy banners, current or upcoming offers, etc. on the homepage. Introducing videos, localization, and displaying cart and navigation menu simplifies the entire process. You may seek assistance from a reputed eCommerce website development company to ensure that the site looks creative and conversion-driven. Navigation Optimization The next step is to ensure an easy navigation experience. Make sure all the navigation menus are easily found on the website. You can integrate intuitive features like a hamburger menu for product categories and filters, search bar, wishlist, cart, etc. If you cater to multiple countries, integrate a symbol (e.g.: national flag) with a drop-down menu that helps the users select their preferred country. Also, automatically locating the user’s location will enhance their convenience. Pay attention to a seamless checkout since this is where most of the users bounce. Facilitate a smooth customer journey by ensuring guest checkout, multiple secured payment modes, order confirmation messages, etc. Loading Speed Optimization You saw this coming! Loading speed has become a part and parcel of a positive customer experience. Leverage browser caching, optimize images, minimize

3. HTTP requests, minify JavaScript, enable compression, minimize redirects, etc. are some of the best practices to page loading speed. We know that these are highly professional website development company to help you take care of all these. Product Page Optimization The product page enables the users to get a detailed insight into the products. Incorporate interactive media, customer reviews, product videos, detailed descriptions, and most importantly, a catchy ‘Add to Cart’ button on every product page. If a product is not in stock, you may enable the users to get notifications when it is restocked. Further, you can feature similar products at the bottom section of the product pages to entice the users to check those out and shop. Product Search Optimization Optimizing product search across the site is often forgotten but a much- required aspect for an eCommerce website. Create an intelligent search feature that takes misspellings, plurals, etc. into account. Elements like auto-correct, auto-suggestions, visual search, voice search, etc. to enhance the users’ convenience. Narrowing down the search is also crucial to help the prospects pinpoint the right item. For that, it’s important to set proper filters. Depending on your product line, these may include pricing, brand, colour, type, etc. Touchpoint Optimization Website is an important touchpoint for your business but not the only touchpoint. Make sure that all the interaction channels are seamlessly optimized. For instance, you may integrate a chatbot into your site to let people easily connect with you. Other than that, engage SEO services to optimize your presence on the Search Engine Result Page (SERP). Enhance performance on social media by optimizing the Open Graph tags (OG tags). Pay attention to your overall digital technical elements. Engage a

4. footprint including PPC campaigns, user reviews, influencer marketing effort, and so on. From notifications to email marketing - each step must be properly measured so as to ensure an optimum user experience. We hope our insights have helped you in the right direction. It’s time to take action on these thoughts. Implement these and see the difference they make! Resource: https://webguruinfosystem.weebly.com/blog/how-to-optimize-user-experience-for- digital-first-customers ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: