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How to optimize your website for SEO?

Do you know how crucial it is to get traffic on your website? You just cannot wait for visitors to come to your website without putting in any marketing efforts. In todayu2019s cut-throat era, it is like daydreaming. You need to design a digital marketing strategy that can bring genuine leads to your website and convert them into sales. When you hire a web design company, you need to ask them to design an SEO-friendly website that can rank well on Google and other search engines.

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How to optimize your website for SEO?

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  1. How to optimize your website for SEO? Do you know how crucial it is to get traffic on your website? You just cannot wait for visitors to come to your website without putting in any marketing efforts. In today’s cut-throat era, it is like daydreaming. You need to design a digital marketing strategy that can bring genuine leads to your website and convert them into sales. When you hire a ​web design company​, you need to ask them to design an SEO-friendly website that can rank well on Google and other search engines. A website that is SEO-friendly can bring more visitors and increase your revenue and sales numbers. Also, the metrics such as time on page bounce rate and conversion rate would improve when the website is properly optimized. You might hire a ​digital media agency that can design a marketing strategy for you, but you need to ensure that you optimize your website first before implementing the strategy. Without a properly optimized website, no SEO efforts will give you results. In this post, we will discuss how to optimize your website for SEO. Analyze all of your website data The first and foremost thing is to gather all your website data to analyze it and notice patterns. For example, if a few people don’t click on your CTA, it might not be a genuine problem, but if the number of people who don’t click on CTA is significantly high, it shows some issues with your website. Google Search Console traffic data and behavior reports can give you some key insights about troubling issues with your website. Several sessions, number of unique sessions,

  2. bounce rate, conversion rate are some metrics that might help you to identify key issues with your website. How are people coming to your website? Which pages are getting more traffic? Which pages are bringing more conversions? These questions can give you clear ideas about your website. Conduct thorough keyword research If you ask any expert from any digital media agency what is the most important thing that impacts the SEO strategy, the answer you would get is keyword research. Earlier, in the time of Black-hat SEO, you could write a 300-word article with a keyword and you will find the keyword ranking the next day. Fortunately, SEO does not work in that manner anymore. There are many tools available for SEO professionals for keyword research. You can filter relevant keywords provided by the tool such as long-tail keywords, short-tail keywords, and others. Write original, engaging, and relevant articles and place keywords genuinely to get more traffic. Produce long and value-rich content As they say- "Content is the King", your website content plays a huge role in increasing your conversion rates. Visitors come to your website to get some information and when you fail to provide it, they will not visit again. You need to offer relevant information they are looking for and for that, you need to provide content in terms of articles, blogs, infographics, images, and videos. There is no strict rule about the optimum length of content, but writing long articles and blogs is recommended. Having a list of long articles for a particular keyword will send a signal to Google that you are offering more information relevant to the keyword you are using. If

  3. people visit the page more and spend a significant amount of time there, your page will rank higher on Google search engine results. Optimize for on-page SEO Some of the factors of On-page SEO are headlines, subheadlines, URL slugs, Meta tags, and others. Always ensure that you use your primary keyword in the headline. Also, the primary keyword must be included in one of the subheadlines and the slug. The ideal keyword density throughout the body copy must be 0.5 to 2.5 percent. Try to avoid keyword stuffing as Google crawlers will easily identify the same. Visitors also find it annoying. Try to use your primary and secondary keywords in the body copy, image description, and subheadlines to ensure that Google understands what you are discussing. Optimize for off-page SEO Off-page SEO is also termed as off-site SEO is several ways you can optimize your website via external means. Some of the off-page SEO techniques are guest blogging, social media activities, brand mentions, gust commenting, influencer marketing, and paid social media campaigns. Approach high-authority websites with guest blogging requests and write content for them to get rich backlinks. These backlinks from high-authority websites will play a huge role in ranking your website on the search engine results. Try to avoid getting backlinks from small and low-authority websites. Let your guest posting team research about high-authority, industry-relevant websites that also allow guest posting.

  4. Optimize the website for mobile More and more people are nowadays using their smartphones to access websites. If your website is not highly responsive on mobile and other devices, you are losing a large chunk of these potential customers. Ask the ​web design company you have hired to come up with a mobile-friendly and responsive website that can be accessed well from any mobiles. Google has recently launched the Mobile-first index. It means that if your website performs well on mobiles, it improves your chances to rank higher on search engine results. Speed up the pages If web pages take time to load, it will impact your SEO efforts and conversions. Imagine a situation where you visit a website and the pages take too much time to load. What will you do? You will hit the BACK button rather than waiting for the page to load. You cannot expect your visitors to wait for your page to load. If your website pages take too much time to load, ask the ​digital media agency​ you have hired to identify and fix issues. Conclusion Having a properly optimized website will bring tons of traffic to it. You will see improved conversion rates and sales figures. All you need to do is to hire a ​web design company and ask the professionals to optimize your website for SEO. Remember, SEO is a continuously evolving process and you need to ensure that you give time before you start getting results.

  5. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id: ​info@chameleondigitalmedia.com Website:​​https://www.chameleondigitalmedia.com/

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