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How to Use Colours in Logo Design - An Infographic

Colours play an important role in logo design, for they depict specific attributes. The infographic lists colours like Red, Orange, Green, Blue, and Black.

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How to Use Colours in Logo Design - An Infographic

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  1. Role of colours in logo design • Create a strong visual perception • Evoke appropriate audience reactions • Depict scenarios fittingly Orange • Vibrant, energetic, inviting, and friendly • Depicts designs showing energy and movement • May suit a non-corporate brand as considered light and fun Blue • Trust, dependability, security, and serenity • Depicts attributes like calm, strength, and wisdom • Widely used to show the colour of reason Red • Stimulating, exciting, expanding, and powerful • Depicts designs showing passion or power • Minimal use to draw attention to critical elements Green • Relaxation, health, growth, and life • Depicts attributes like prosperity, freshness, and hope • Easy on the eyes and synonymous with health Black • Sophistication, power, elegance, and authority • A powerful colour showing energy, power and luxury • Suited for businesses like fashion enquiry@webguru-india.com +91-8420197208 www.webguru-india.com

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