Key Design Features Making Your eCommerce Site A Success

1. Key Key Design Design Features Features Making A A Success Making Your Success Your eCommerce eCommerce Site Site The success of eCommerce sites like Amazon, eBay, Alibaba or Walmart indicates the potential of eCommerce as a business venture. The growth in eCommerce has witnessed a steady rise with the number of people going digital and the penetration of smartphones showing an upward trend. In fact, in 2018 alone, the global eCommerce sales were pegged at 2774 billion (Source: Statista.) Does this mean every player in the domain is reaping a bumper harvest of increased sales? The answer is a definite NO.

2. In order to stay competitive and attract user attention, your website should tick the right boxes including the most important one – design. Yes, in an increasingly competitive environment, an appealing design can often be the difference between users visiting your site or shunning it altogether. Let us find out how eCommerce web development can involve using some of the key design principles to enhance the user experience. # # An first impression on your users. It helps to create interest and guide users to specific product sections of the website. To achieve the same, make use of catchy headlines, bright coloured product images, and a fancy layout on the main landing page of your site – the homepage. An A Attractive ttractive H Homepage: omepage: The homepage of your eCommerce website creates the # # Minimalistic Minimalistic L Layout: maximum number of products while keeping the search process easy. This is where a minimalistic design layout can help matters by enabling faster loading of images – a key attribute to reduce the bounce rate. Importantly, the quality of product images can help your site garner user attention. However, designers should strike a balance between file size and the number of images. In other words, the site should have large images but with smaller file size. ayout: Your eCommerce site should allow visitors to view the # # Personalized Personalized P Pages: The pages may include wish-lists, special offers, recently viewed, or recommended products making them extra personal as well as user friendly. These elements shall help in saving time for the customers as they do not require to shortlist the ‘previously liked’ products all over again. ages: Let the product pages be customized as per the users’ choices. # # Brand Brand C Consistency: every page of the website. The eCommerce website design should ensure the pages reflect brand identity in the form of fonts, colour palette, texts, styling elements, call to action buttons, and the tone/contrast of product photographs. By maintaining brand consistency you can strengthen your value proposition and connect with the customers in a better way. onsistency: Customers should get the feel of your brand value on each and # # Minimal Minimal S Sign-up potential customer to your eCommerce site. Add to that glitches or complexity and you can say goodbye to the customer altogether. Why complicate matters in the name of customer acquisition when you can keep the sign-up procedure minimal and simple? Let the eCommerce website design services design a simple procedure involving minimum navigation. Try enhancing the user engagement by incorporating micro interactions – system driven or triggered by the users. The entire sign-up procedure should be accompanied by precise instructions to guide the users as well. Lastly, no point for guessing that the sign-up section should have an attractive layout. ign-up P Procedure: rocedure: Entering umpteen details can easily dissuade a

3. # # Create Create E Easy content. Keep the content in an easy to understand design format with plenty of white spaces in between. The white spaces give the eyes the much needed relief while reading. Similarly, appropriate headings/sub headings can guide users to search for suitable information quickly. Use fonts that are cross platform compatible and easy on the eyes with proper line spacing. Restrict the use of fonts to a maximum of two to reflect consistency. asy T To o R Read ead C Content: ontent: Customers dislike clutter as well as an illegible # # Use Use of of P Proper visitors to your website into customers. So, it is important that CTAs are properly designed and made easily distinguishable. Not every call to action button should be similar as it would create confusion for the customers in differentiating the actions. Also, use bright colours to garner the attention of your customers and ensure the buttons reach the appropriate content or page. Remember, a CTA leading to an irrelevant content or error page can put off any prospective customer. roper C Call all T To o A Action ction B Buttons: uttons: Well directed CTAs can convert potential # # Advanced Advanced F Filters: store while browsing an eCommerce store. Thus, the eCommerce website design should incorporate advanced filters to let users visit the product section(s) of their choice based on brand, price range, colour, size, or popularity. Designers can use visually appealing colours to make the filters look attractive and engaging. ilters: Customers want to enjoy the experience of visiting a physical # # Optimize Optimize F For medium to access eCommerce sites. Ensure your online store development process optimizes the site for mobile viewing based on faster page load speeds, readable texts, zoomable product images and CTAs. Do not use auto rotating carousels, for they can be quite irritating on a small screen. or M Mobile obile V Viewing: iewing: Nowadays, smartphones have become the popular Conclusion Conclusion Your eCommerce website should be attractive enough for the target customers to take notice and visit. An attractive design would go a long way in achieving user engagement and help drive conversions as well. If you want to refurbish your existing eCommerce site or make a new one that is attractive, customized, secure, and feature-rich, then hire eCommerce developers from an experienced eCommerce website website development development company company to create traffic and garner sales. eCommerce Source Source https://www.techdirectory.io/articles/key-design-features-making- https://www.techdirectory.io/articles/key-design-features-making- your-ecommerce-site-a-success-455 your-ecommerce-site-a-success-455

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