Mistakes to Avoid While Developing a Mobile App

1. Mistakes to Avoid While Developing a Mobile App Gone are the days when a mobile app was considered to be an extension of a brand. Today, it is the need of an hour. More and more businesses are investing in mobile app development services to get closer to their consumers. However, it’s important to avoid some common mistakes while building a mobile app. We will list these below. Common Mistakes to Avoid while Building a Mobile App Failing to Understand Users’ Requirements Every user-centric product must be built on intense user research. Assuming that the users will love your app is the biggest mistake you can make. It’s

2. important to deeply research the prospective users’ needs and behaviours to make your app a success. Extensive user research should provide insights into specific user personas, demographics, and behavioural patterns. If you want your app to become popular among your userbase, find answers to these questions: How valuable are the solutions your app is proposing? How is it better than the competitors’ apps? Is the app optimized enough so as not to overwhelm the user Mimicking Your Website While a mobile app should maintain harmony with the website, it must not be a replica of the site. That’s because a website and a mobile app work differently. It’s important to follow this across design and functionality perspectives. While maintaining an identical colour scheme and theme across your website and mobile app is an excellent idea for branding purposes, not all the features and their placements should be identical. Not Paying Attention to App Size While installing an app, the users check its description, images, reviews, and more. Size is a crucial consideration for them. Building an innovative app with a huge size is not a wise decision because most of your audience may not install it in the first place. They will favour your competitor’s app that has a smaller size and offers similar facilities. Therefore, pay attention to optimize your app’s size and keep it at a minimum. Here are two important tips you may try: Minimize resources: Each app requires some resources. By reducing each resource’s size and removing unused ones you can optimize the size of your app. Compress image files, rely on vector graphics, and limit resource use from libraries. Keep your code short: common code elements that can pump up your app size are automatically generated code, debug symbols, enumerations, etc. We recommend you use these elements sparingly.

3. Overcomplicating the App with Lots of Features & Functionalities It’s an amazing idea to offer out-of-the-box features in your app. However, offering too many features may overwhelm people instead of enhancing their experience. Make sure that your app is simple and intuitive for the users to easily understand and use. Also, introduce an onboarding process so that people can easily get a hang of your app. Not Testing Enough There’s no substitute for testing your app. Quality control is an integral element of the development process that you must not overlook. While peer testing is important, beta testing by professional app testers is indispensable. There are several free and paid tools available to test your app. Here are a few mobile app testing strategies to employ: Proper test case documentation Unit testing involving a QA team. The features, modules, and classes of the app must be tested individually. Functional testing to ensure a glitch-free performance Overall UI/UX testing Regression testing to ensure that the changes in the code don’t affect the app’s flow. Not Marketing the App Properly It’s not enough to build and launch an app. Proper marketing is associated with mobile app development. Otherwise, you cannot expect to drive app installations. A successful app marketing strategy includes both pre-launch and post-launch marketing efforts. Here is a quick guide into the two: Pre-launch marketing: This is the awareness stage. It is meant for brand awareness and visibility. In order to execute a successful pre-launch marketing programme, it’s important to have a thorough understanding of your brand messaging and positioning. Engage professional digital marketing services to create a buzz among your

4. target audience. If you have a website, make sure to use it as a platform for airing your app release. Also, your social media profiles (where most of your target audience is present) will be the best place to spread the word. Explain what benefit the mobile app will offer to the users. Post-Launch Marketing: After your app is launched, encourage and feature user-generated reviews. Now, your focus should be on building a community. You can launch referral campaigns. Make sure to personalize your campaigns and demonstrate how every feature of your app can be useful for the target audience. Focus on metrics like user engagement and retention on your app. Promoting paid campaigns on third-party portals. Ignoring User Feedback This is the worst mistake that you can do. It’s impossible to build a user-centric app without prioritizing user experience. No matter how much regression testing and beta testing you do, collecting user feedback is the best way to assess your app’s user experience. With this feedback at your hand, you can release updated versions of the app. Also, if you value users’ feedback, they will feel more connected with your brand, which is the first step to building a loyal community. On the contrary, if they find their input is consistently ignored, they will invariably opt for a substitute. Other than the app store reviews and ratings, app analytics can also help you get adequate insights into making your app more user-friendly. For instance, app analytics will reveal the app’s average user session length. If the figure fails to meet the target, you need to optimize the app. Therefore, we recommend you combine data from both app analytics and user feedback. Focusing Only on Downloads and Not on Retention If you have spent a long time developing, it’s important to track its success and make changes as required. High download rates are not always a marker of app success. Spending money and efforts on user acquisition will not sprout desired results if you ignore user retention.

5. Globally, the mobile app uninstall rate after 30 days is 28% (source: Clevertap). Therefore, focus on engaging your users and market to your existing user base. The best part of a mobile app is that you can engage your audience using push notifications. Studies have found that push notifications result in doubling retention rate and increasing app engagement rate by 88% (source: MoEngage). Leverage these facilities and make your app a success. As you can see, mobile app development is a combination of coding, launching, and marketing. We have covered every aspect of it in the blog. We hope that these tips will help you to avoid common mistakes and make the most of your app. Try these and share your thoughts with us. Resource: https://www.webguru-india.com/blog/a-comprehensive-guide-to-mobile- app-usability-testing/ ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: