SMM Best Practices – Outlined by a Digital Marketing Agency India

1. SMM Best Practices – Outlined by a Digital Marketing Agency India Social media plays a crucial role in your digital marketing strategy and can produce a significant impact in improving your traffic, conversions and ROI. However, most often businesses limit their potential by considering that an effective Social Media Marketing (SMM) strategy means only selecting the right platform. Well, that’s only one part (indeed extremely significant) part of it. There are many other things to consider while promoting your brand on social media. Here are some of the best practices to market your business on social media platforms.

2. SMM – Best Practices Recommended by Digital Marketing Agencies Below, we will outline a few SMM guidelines preached and practised by the professionals at a leading digital marketing agency in India. Check these out. 1.Curate Engaging Content Content is the most crucial part in marketing. Address your potential consumers’ pain points and explain how your service can help them. However, don’t be too blunt or professional as you would in curating your web page content. Bring a lively appearance and humanize your brand on social media. Seek assistance from professional digital marketing service providers to craft conversion-worthy content and improve ROI (Return on Investment). Remember, you have to catch the attention of your audience within a short time span as they scroll down. So pay attention to use high-quality graphics and catchy copies. Also, you need not always promote your brand. You may feature relevant jokes or memes to engage the audience as they can relate to the jokes. Also, you can post about the trends in your domain. For instance, if you are a clothing retailer, you may post about upcoming fashion trends or popular fashion shows in the country to evoke your audience’s interest. The most significant part is to align all the topics with your brand image. 2.Maintain Frequency “How often should I post content”? This is a common question. And let us tell you, there’s no hard and fast rule in this. It depends on how often you want to engage your audience. However, don’t overwhelm your consumers by uploading too many posts every day. Rather focus on developing really interesting, well- researched, and informative content. That way, people may turn on the notifications for your profile so that they don’t miss any update. That’s what matters the most! However, this trick is practical in Facebook and LinkedIn but not applicable on Twitter or Instagram. You may update your Insta handle frequently with high- quality images and tweet relevant posts (within the character limit). Before uploading any post, keep an eye on the time around when most of your target audience check your posts. That way, you can reach most of the audience when you share something. However, this is applicable for general service or product centric companies but not for news agencies. Since they have to provide the latest news, their updates

3. will be really frequent so that people don’t miss any alert. So, determine the post-sharing frequency based on the type of service you provide. 3.Build a Community Developing a community is an important thing when you are starting out. Find out similar organizations that operate in your industry. You may share relevant posts from their walls or use inspirational quotes from the industry leaders. That way, people will consider you to be a reliable partner in the league. However, limit the frequency so that your wall doesn’t become a promotional space for other brands. That will be a self-defeating effort. 4.Keep an Eye on the Metrics The best part about digital marketing is that you can track your campaigning efforts in real time. Other than likes, comments, and shares here are a few social media metrics for you to keep an eye on. •Impression –how many times a post appears in someone’s timeline. •Reach – the potential unique viewers that a post can have. •Referrals – how a user lands on your site. •CTR – a high click-through-rate means an effective ad. However CTRs vary according to the content type and industries. •Mentions – Use mention.com to find out your brand name around social media (even the non-hyperlinked ones) and check what people are saying about you. If you find negative feedback, try to fix the issues. 5.Communicate This is an important part –don’t skip it. Social media marketing is not only about promoting images, videos or text content but also communicating with your audience. If the consumers comment on the thread, make sure to reply. This will help them to learn more about your business and feel a familiarity with you. We have seen many small businesses have collaborated in this manner, and in turn, expanded each others’ audience reach. Secret tip – Commenting on the thread will also bring your post on your audience’s timeline as social media like Facebook considers it to be a popular post. That way, you can drive greater brand awareness and reach.

4. Conclusion We hope these tips will come in handy to optimize your social media presence. Try these and thank us later! Resource: https://webguruinfosystems782506011.wordpress.com/2020/09/19/smm-best-practices- outlined-by-digital-marketing-agency-india/ ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: