Why LinkedIn Must Be a Part of Your Digital Marketing Strategy

1. Why Why LinkedIn LinkedIn Must Must Be Be a a Part Strategy Strategy Part of of Your Your Digital Digital Marketing Marketing Tell us honestly when we talk about availing digital digital marketing marketing services services for your business which platforms do you first think of Facebook Twitter Instagram How many of you could ppc management company find out the one platform we missed there LinkedIn yes

2. With of the million user base logging in daily LinkedIn is one of the best social media platforms to promote your business But even now many businesses don’t have a presence in LinkedIn With an engaged audience base LinkedIn offers an amazing opportunity to create brand awareness drive quality leads and establish authority in the industry Not convinced yet Okay let’s check out a few reasons why LinkedIn should be the centre of your digital marketing strategy 1. 1. LinkedIn LinkedIn is is the the Fastest Fastest Growing Growing Social Social Media Media Platform Platform From million users in to million in – LinkedIn now has a whopping million members In comparison Twitter has million members Do you still have a reason to prefer Twitter over LinkedIn We are listening LinkedIn LinkedIn is is a a Brilliant Brilliant Platform Platform to to Create Create a a Business Business Community Community From a B B perspective LinkedIn is an amazing social media platform There are over million decision makers and million senior level influencers on LinkedIn By seeking assistance from a professional PPC into your digital marketing strategy you’ll be able to attract attention from these PPC management management company company to include LinkedIn people You can even create a B B community which is extremely valuable for your business That’s just awesome right Ideal Ideal Platform Platform for for Lead Lead Generation Generation According to a study by Hootsuite over of the B B leads on social media come solely from LinkedIn This amount of lead generation keeps LinkedIn far ahead of other social platforms like Twitter and Facebook Why so Well for several reasons Credibility is one factor and the ease of use is another Your leads can easily navigate the platform without any hassles find out more about your business and browse your endorsement and connections effectively

3. On the other hand the granular search function on LinkedIn allows you to narrow down the audience you are looking for You can expect that quality leads are checking out your advertisement This is indeed a reassuring matter if you are spending bucks to avail PPC management services It’s a win win situation for both the business owner and the customer 4. Share Share Thought Thought Provoking Provoking Ideas Ideas LinkedIn is one of the most effective channels to distribute professional and thought provoking content A recent study by Sophisticated Marketer mentions that of B B marketers use Facebook as a content distribution channel compared to LinkedIn’s usage The platform helps you to establish your brand as the industry leader provide access to similar groups and create a network with industry influencers With the availability of such an engaged audience base it would be a shame if you don’t use it Further LinkedIn algorithm favours brands that adopt a consistent content marketing strategy So you are more likely to be visible to your target audience Earn Earn More More Traffic Traffic Due to its high domain authority search engines like Google prioritises the results from LinkedIn in the SERP Search Engine Result Page for relevant search terms especially those involving job roles A well optimized LinkedIn profile or company page has a greater chance to rank high in the Google search So you may expect a growing brand awareness and improving traffic rate to your page Here Here are are some some pro pro tips tips you you may may try try to to make make your your LinkedIn LinkedIn profile profile rank rank well well on on Google Google √ Use suitable keywords in the bio and description bar of your page √ Post high quality content on LinkedIn frequently

4. √ Create a network with similar businesses or like minded professionals since LinkedIn’s algorithm shows relevant connections to the users It’ll help you to earn more visibility and drive more traffic √ Add links to your website and blogs in your profile InMail InMail has has a a Higher Higher Response Response Rate Rate than than Email Email On an average LinkedIn’s sponsored InMail achieves to response rate from B B marketers which is about higher than emails You can employ this new communication channel to interact directly with senior level influencers decision makers and the target audience outside their saturated email inbox The best part is that there are multiple features to help you reach your audience effectively For instance the push notification feature alerts your customers once they receive a new InMail and the optimal time feature will allow you to send InMail when your target audience is online No wonder the professionals at any leading internet marketing agency India consider that the communication in this channel is extremely effective Versatile Versatile Content Content to to Engage Engage Audience Audience An effective content marketing strategy demands you to include several types of materials such as blogs videos infographics and more Both organic and paid reach can help you to drive more visibility to your content If you incorporate various styles into your content you must showcase them on LinkedIn LinkedIn has also integrated native ad functionality to allow you reach a quality audience Contact reliable PPC PPC service service providers providers to employ this rich function Create Create a a Professional Professional Vibe Vibe Facebook is definitely an extremely popular media to reach youngsters and the mass But LinkedIn stays ahead of it if you want to reach professionals or gain quality leads A

5. company page in LinkedIn creates a professional outlook and reliability So if you own a small business or have recently launched a start up make sure to create a profile in LinkedIn Oh wait Your task is not done yet Having only a profile on LinkedIn won’t help your business if your target audience doesn’t get to know about your services Hence you better engage professional PPC and leads PPC management management services services India India to drive brand awareness Measure Measure Your Your Success Success LinkedIn features multiple metrics to measure the success of your campaigns That way you can analyse whether the money spent on your chosen digital marketing agency in India is really paying you off or you should choose a different agency Here Here are are a a few few useful useful metrics metrics you you should should keep keep an an eye eye on on Spent Impressions Clicks Average CTR Click through Rate Average CPC Cost per Click Conversions Conclusions Conclusions As you can understand you must include LinkedIn in your digital marketing strategy to survive in this competitive age and establish a reliable brand identity Hope you have found the article useful Feel free to comment below and share with your acquaintances Source Source http://webguruinfosystems.mystrikingly.com/blog/why-linkedin-must-be- a-part-of-your-digital-marketing-strategy

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