Top 11 Digital Marketing Trends in 2020

1. 11 Digital Marketing Trends for 2020 Digital marketing trends cannot be ignored The digital landscape is evolving so quickly that it’s hard to keep up. Here are 11 trends of Digital marketing that are shaping into strategies in 2020

2. What is Digital marketing Digital Marketing is a marketing approach to promote a business on various digital platforms The primary goal of digital marketing is to reach our target audience based on their demographics, behaviors and interests to generate brand awareness, traffic and leads. Digital marketing is most cost effective marketing strategy with high ROI compared with traditional marketing. Goal of our Digital Marketing course in Hyderabad is to make your expert in digital marketing strategies.

3. Growth of Digital Marketing According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren't. It provides you with various career options This is an Example Graph showing Growth of Digital Marketing Economy

4. Increased Interaction with Target Audiences Interacting with target audiences has never been easier for businesses thanks to digital marketing. This not only helps increase customer satisfaction, it also drives revenue through personalized offers and leads to better customer retention. The cause of integration with Target Audiences is very simple as the number increasing in usage of internet With this Digital marketing is Directly proportional to users in increasing in internet This is an Graph showing Individual using the internet, 2005-2019

5. Worldwide Social Network Users With 2.3 billion users, Facebook is the most popular social media platform today. YouTube, Instagram and WeChat follow, with more than a billion users. Tumblr and TikTok come next, with over half a billion users. The bar chart below shows a ranking of the top social media platforms, year by year

6. Digital Advertising Revenues Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. Marketers and advertisers are putting 51% of there budget into mobile ads. By 2018 mobile should account ad revenues, That translates to a projected spending of $19.2 billion on mobile advertising in 2018.

7. 1 Digital Marketing with Artificial Intelligence The name “Artificial Intelligence” is exactly how it sounds; it refers to robots or machines having the ability to work like humans. AI uses a combination of different features such as chatbots and voice assistants to quickly find answers. For instance, Alexa and Siri are voice assistants that provide excellent Customer care. Just like a human, they can take orders from the users and work behind the scenes on their behalf. The AI robot does this by using sensors and human inputs to gather facts about a situation and can also collect/store the search data to improve the user’s future experiences. Cardinal Digital marketing even has an AI-powered healthcare marketing software called Patient steam that allows doctors and healthcare providers to monitor and streamline their advertising campaigns.

8. 2 Ad placement, media buying, performance tracking and customer targeting can all be handled by software. Not only do the results tend to be better, but “outsourcing” these tasks to a bot also frees up time in your schedule to handle more important tasks. It’s automation at its best.

9. 3 Email is Getting More Personalized Email continues to be a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. In other words, email is here to stay, and email marketing itself continues to be important. However, email marketing is evolving, and generic marketing emails aren't as effective as they once were. It is now a combination of automation and, more importantly, personalization that makes email marketing important for 2020

10. 4 Video is No Longer an Option If your business isn’t already using video marketing, you should get on board this year. Text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online. Video marketing is highly-engaging, especially if it's live video. Live streaming is a powerful method of digital marketing when combined with influencer marketing. Whether it's the new generation of social media influencers or traditional sources, such as celebrities, athletes, and musicians, having a live stream with an influencer who is interacting directly with comments is a huge draw for an audience.

11. 48% of consumers want videos to reflect what they are interested in

12. 5 Micro-influencers Micro-influencers focus on a specific niche or topic specialist. Micro-influencersgenerally regarded as an industry expert or topic specialist have stronger relationships than a typical influencer. They had 60% higher engagement while being 6.7x more cost-effective than influencers with more followers. A micro-influencer is someone who has between 1,000 to 100,000 followers. 

13. Optimizing for featured snippets 6 One of the reasons digital marketing trends change so rapidly is because the platforms they depend on change rapidly. Just look at Google, which updates its search algorithm thousands of times a year… But as search engines evolve and become smarter, marketers need to adjust. More and more search queries have featured snippets, which enjoy a lot of real estate on the first page and get a lot more clicks than the other search results. That’s why it’s crucial to keep them in mind when creating digital marketing content and optimize each piece of content for featured snippets create extremely high-quality content that covers topics thoroughly yet clearly and that is well structured and easy to understand.

14. 7 Facebook May Be Peaking. Really Facebook is no longer the kingpin in the social media world. According to Forbes, 41% of its users are over the age of 65. While it is by no means struggling, it’s clear that Facebook is losing ground with the younger demographics, who tend to prefer the more visual, interactive experiences offered by Instagram, Snapchat, and the rising star, TikTok. After the data breach scandal in 2018, Facebook has lost significant credibility, with many people growing frustrated and resentful with the platform's proliferation of fake news, political propaganda, and cyberbullying. The once-dominant force is continuing to drop in popularity with younger demographics, with TechCrunch speculating that Facebook may be dead to Gen Z.

15. Good Content Still Matters (and Now Context Matters More!) 8 Content marketing continues to be an essential component of digital marketing, although there's an increasing emphasis on nuance in content. The quality is always going to matter, but now there's more emphasis on the context and targeting. Google is developing a deeper, more sophisticated understanding of online content, and so, marketers must think carefully about their target market and how they can tailor content more precisely in 2020. The quality is always going to matter, but now there's more emphasis on the context and targeting. ... keep this in mind

16. New Channels and Media Help Brands Form Authentic Relationships 9 'Treat it like a real media channel': Brands are changing how they work with influencers ... “Brands are building strong relationships with creators, and the two are working together to tap ... economies of scale and you're not searching for new partnerships every single month.” ... Platforms help legitimize it

17. 10 Shoppable posts (social commerce) Social commerce refers to buying products directly through social media posts or ads—you don’t need to leave the site or app. These shoppable social media posts aren’t exactly new per se, but since Instagram Checkout launched in 2019, they’re rapidly getting more and more attention.

18. 11 More Focus on Customer Retention In the coming years, companies will also start to divert their attention from acquiring new customers to retaining their existing ones. These companies understand that it takes less money to keep existing customers happy and will channel more effort in the middle and last stages of the buyer’s journey. Because collecting better data and focusing on market segmentation helps save costs. Retaining customers helps increase revenue because when you keep your existing customers then they tend to tell their friends and give you referrals. Loyal customers are also likely to be more direct and honest with you regarding any issues or problems, giving you a chance to improve your brand

19. For Any Queries You can Find Us At: www.webtrainings.in info@webtrainings.in Call us : 9052425444