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American Dad American dad is an American cartoon show for 15 to 20. The show is about an American family of 4 an alien and a German talking fish. The characters are Stan Smith, CIA worker. Francine Smith, a house wife. Hailey Smith, a college hippy. Steve Smith, a wimp that goes to high school. Roger, the cross dressing alien. And finally Klaus, a German scientist stuck in a fish body. The show is based on their everyday life. The show was created by Mike Barker, Matt Weitzman, and Seth MacFarlane. The show first aired February 6th2005. The reason why I choose American dad is because its become popular and almost world wide. Its an American show that is more preferred by English people that Americans themselves.
Primary Research I carried out a primary research for my chosen show. I asked 14 people questions about the show and they gave me quantitative and qualitative answer. I asked 5 questions, gender, age, if they liked the show, rating the show, which character was their favourite. I asked males and females the questions, 57% where males and 42% where females. I asked people from the age range of 16 to 20+. From the range of ages, 50% where 16, 42% where 17, 7% where 18 and 0% for 19 and 20+. I asked the 14 people if they liked my show, it was a yes or no answer. 78% said yes and 14% said no. I then asked them to give me a rating for my show. 7% rated it 1, 3 and 6. 28% rated it 7,9. And 21% rated it 10. I then asked the 14 people what their favourite characters where. The choices I had was; Stan, Francine, Hailey, Steve, Roger, Klaus. I also added the option of other. 28% liked Stan. 14% liked Steve. 42% liked Roger and 14% liked other. For Francine, Hailey and Klaus I got 0%. The most popular character of the show was Roger the alien. My results are not reliable because I only asked 14 people and most where aged between 16, 17 and 18. For my results to be reliable I need to ask more people and have more age groups.
Secondary Research In the UK (2013) the Website BARB was the source for my information. BARB is a website that gives viewers information on shows. For example, it gives information on which date the show was, also which channel. Its aim is to show the viewers of the show you are researching. BARB showed the viewing figures for American for 4 weeks. The first week (5th-11th august 2013) The viewing figures for American Dad, broadcasted on BBC 3 was 0.67 million views, The second (12th-18th august) was 0.74 million, the third was 0.67 million again and 4th (19th-25th) was again 0.67 million In the UK. The most surprising thing about the results where the amount of views. I didn't’t expect it to have that many. In general, The BBC 3 gets around 0.60-0.80 Million views.
Typical audience • The typical audience member for American dad is during teen years but can also go into adolescence.who's 15- 20 years old. But most viewers are male and a lot less females watch it. The reason for this is because the show is sexist for the female gender. American dad is for the lower class. The reason why is because the show takes the fun of rich people and the way the characters talk and act is more of a lower class person than an upper class person. More white people watch this show than black or Asian. The reason why is because the show is stereotypic. The show is more for straight people than gays. The reason why is because the show takes the fun of gays and lowers them down.In other words the show is either racist or stereotypic.