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Designing & building culture at a startup

Rishi Dean rishi@rishidean.com www.rishidean.com. Designing & building culture at a startup. [ Three practical tools to help you ]. Boston College Carroll School of Management September 15, 2010. What is startup culture?. Started in a place like this?. By people like this?.

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Designing & building culture at a startup

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  1. Rishi Dean rishi@rishidean.com www.rishidean.com Designing & building culture at a startup [ Three practical tools to help you ] Boston College Carroll School of Management September 15, 2010

  2. What is startup culture? Rishi Dean – www.rishidean.com

  3. Started in a place like this? Rishi Dean – www.rishidean.com

  4. By people like this? Rishi Dean – www.rishidean.com

  5. To become world renowned places to work, like this? Rishi Dean – www.rishidean.com

  6. WRONG Rishi Dean – www.rishidean.com

  7. Culture doesn’t just happen …especially in a startup Rishi Dean – www.rishidean.com

  8. Startup culture is really hard to build…and harder to maintain Rishi Dean – www.rishidean.com

  9. WHY? Rishi Dean – www.rishidean.com

  10. Hyper-growth Stakeholders Ambition Money Rishi Dean – www.rishidean.com

  11. “Karaoke Creativity” won’t cut it Rishi Dean – www.rishidean.com

  12. Must be specific toyour problem,implemented by your people,in your business context. …and withstand the test of time Rishi Dean – www.rishidean.com

  13. 3 Ps of Culture Creation 1) Purpose 2) People 3) Process Rishi Dean – www.rishidean.com

  14. 1) Purpose Rishi Dean – www.rishidean.com

  15. What do you value? Customer Employee Product Rishi Dean – www.rishidean.com

  16. 2) People Rishi Dean – www.rishidean.com

  17. “Brains”: Right & Left, Judgment, Creativity “Guts”: Conviction & courage under uncertainty Team DNA “Charisma”: Leadership, negotiation, relationship management “Character”: Bias for action, integrity, empathy Rishi Dean – www.rishidean.com

  18. 3) Process Rishi Dean – www.rishidean.com

  19. Rishi Dean – www.rishidean.com

  20. Rishi Dean – www.rishidean.com

  21. Now, you’ve got to stick with it Rishi Dean – www.rishidean.com

  22. You will be tested… • Keeping regular meetings • Celebrating the small stuff • Remote teams • Tough hires • Tougher fires • Personnel issues • Winning a deal • … Rishi Dean – www.rishidean.com

  23. Takeaways • Startup culture is unique • Starting from zero (it just doesn’t happen) • Driven by few, shaped by many • Lots of external factors • Can’t cut & paste • Three tools of culture creation: • Purpose: what you value • People: who you recruit & retain • Process: what systems you build • Hard to build, easy to break Rishi Dean – www.rishidean.com

  24. I’m here to help Rishi Dean – www.rishidean.com E-mail:rishi@rishidean.com Blog:rishidean.com Twitter: @rishidean

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