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Innovative Approaches for Broadening the Reach and Appeal Of Prevention

Innovative Approaches for Broadening the Reach and Appeal Of Prevention. Meg Small The Prevention Seminar September 9, 2009. Overall Goal.

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Innovative Approaches for Broadening the Reach and Appeal Of Prevention

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  1. Innovative Approaches for Broadening the Reach and Appeal Of Prevention Meg Small The Prevention Seminar September 9, 2009

  2. Overall Goal “To equip young people with skills, interests, assets, and health habits needed to live healthy, happy, and productive lives in caring relationships that strengthen the social fabric.” Preventing Mental, Emotional, and Behavioral Disorders Among Young People: Progress and Possibilities Institute of Medicine, 2009

  3. Prevention Research Etiology Efficacy Trials Effectiveness Trials Translation

  4. While hundreds of EBPs are available, fewer than 1% of providers & families utilize them Jensen, 2003

  5. Type II Translation • The primary goal of Type II translation is to institutionalize evidence-based programs, products, and services (Rohrbach, et al., 2006) • Research aimed at enhancing the adoption of best practices in the community (NIH)

  6. New Ideas for Translation

  7. New Methods A prototyping lab inspired by a spirit of experimentation, agility, and collaboration.

  8. New Roles • The Anthropologist • The Cross-Pollinator • The Hurdler • The Experience Architect

  9. Family Wellness Centers: A T2 Strategy for Diffusing Evidence-based Prevention Mary Jane Rotheram-Borus, Director SPR 2009

  10. Families experience predictable, developmentally linked challenges

  11. Common problems can derail families’ healthy development & quality of life

  12. Families access resources that are unlikely to provide long-term benefits, or they engage high-priced experts Self-help books Pediatrician Therapy

  13. Each condition shares risk & protective factors. Bullying Obesity Divorce Alcohol Drugs Routine exercise HIV

  14. http://www.gccf.ucla.edu/Family_Coaching_2.pdf

  15. Emotional Climate • Warmth • Openness • Low conflict • Encouragement • Structure • Discipline • Monitoring • Time Together • Guidance &Skill Development • Fun & Play • Routines and Traditions Communication Parent-Child Connectedness Adapted from: ETR Associates, 2004

  16. The importance and difficulty of parenting today and the need for tools (not just information)

  17. Information Overload • Overwhelming amount of parenting information • Parents are trusting their instincts • Parents seek information consistent with their instincts • Traditional information leads to action approach doesn’t work

  18. Taking research and making it approachable and easy to use

  19. Design Matters • Credibility is reflected in design • May be more effective for behavior to proceed information • Parents want to be connected to people • Parents want tools and expect customization

  20. Emotional Climate • Warmth • Openness • Low conflict • Encouragement • Structure • Discipline • Monitoring • Time Together • Guidance &Skill Development • Fun & Play • Routines and Traditions Communication Parent-Child Connectedness Adapted from: ETR Associates, 2004

  21. “Sterile” Email Exchange

  22. Fridge Email Exchange

  23. “Unintentional learning” – not just fun for fun’s sake • Age appropriate • Can earn points for completing games, progressing to higher level in game, etc. Social Games Skill Development Games Problem Solving Games

  24. Each child has own GROCERY SHOPPING page with pre-approved list of items to choose from and add to the “grocery cart” • Other features Moms Says Pick 2 Fruits Moms Says Pick 1 Dessert Printable list Scavenger hunt for the store Coupons/Promotions for mom Mobile device Earn points for trying new things Kids feedback on new items “Build my Lunch/Dinner/Snack” Recipe/Meal suggestions

  25. Increase Connections to Others • Promote local programs • Create communities around targeted applications or topics • Suggest or create applications • Create communities based on interests, geography, age • Provide a mechanism for experts to connect using media rich tools • Highlight great examples • Share their experience and how they apply professional knowledge

  26. Two Lions

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