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MAJOR MULTIMEDIA PROJECT PITCH 2011/2012

MAJOR MULTIMEDIA PROJECT PITCH 2011/2012. Hannah Sivyer Level H. Specialism - Tv. SUPERVISOR – LOUISE MATTHEWS. AIM OF PROJECT…. To focus on the engagement between young people & Trade Unions in the UK. TRADE UNIONS & THE NEXT GENERATION. RESEARCH. MAIN QUESTIONS TO FOCUS ON….

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MAJOR MULTIMEDIA PROJECT PITCH 2011/2012

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  1. MAJOR MULTIMEDIA PROJECT PITCH2011/2012 Hannah Sivyer Level H Specialism - Tv SUPERVISOR – LOUISE MATTHEWS

  2. AIM OF PROJECT… To focus on the engagement between young people & Trade Unions in the UK TRADE UNIONS & THE NEXT GENERATION

  3. RESEARCH

  4. MAIN QUESTIONS TO FOCUS ON…

  5. Tv package

  6. Online content • Online Story • A feature about the TUC’s Next Generation ‘issue’ – including an interview with Frances O’Grady about how the TUC is attempting to engage with young people. • Explore whether youth unemployment and alienation played a part in the riots during the summer.

  7. Social networking Twitter @unionsnextgen

  8. Social networking Blog Trade Unions the next generation

  9. TARGET PROGRAMME • 7.50-7.55pm • Mid-week • 3 Minute feature at end of News Programme • Watched by 2.3 million ABC1 Adults every month • Slight Female Bias • 35, 565, 000

  10. CHANNEL 4 News WEBSITE A full story & Links to various online content relating to the feature • Online engagement: Invites reader comments, includes live blog & provides Twitter and Facebook links. • Online visuals: • 3 minute TV package & photos IMPROVEMENTS?

  11. COMPETITION ITV NEWS BBC NEWS Broad spectrum of audience Conventional style Inform, educate & entertain Online engagement – more interaction with audiences, variety of links & angles to each story. 5.10 millions daily viewers (Tuesday 1st November) • ITV reaches 74% of 16-34 year olds weekly • Second largest television news audience in UK • Online engagement - Socially interacting with audience via Facebook, twitter, blogs and email. • Lack of online content • 3.10 million daily viewers (Tuesday 1st November)

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