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Obesity: Lessons from Tobacco Control for Innovative Solutions

This article explores the complex realities of obesity and draws lessons from international tobacco control measures. It discusses the importance of legislative and normative measures, as well as programmatic approaches, in tackling obesity. Advocacy and championing healthy options are also highlighted as effective strategies.

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Obesity: Lessons from Tobacco Control for Innovative Solutions

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  1. Professor Annie S. Anderson Centre for Public Health Nutrition Research Centre for Research into Cancer Prevention and Screening Ninewells Medical School, University of Dundee email: a.s.anderson@dundee.ac.uk Complex realities – innovative solutions OBESITY Drawing lessons from international tobacco control measures @anniescotta @thescpn

  2. Changing Behaviours:lessons from tobacco control • Legislative measures e.g. marketing, regulation (for access and consumption) • Normative measures (a health promoting society) e.g. social marketing, advocacy • Programmatic measuresto reinforce healthy options e.g. campaigns, counselling, programmes

  3. Champions

  4. Advocacy can help lead to legislative measures “Jamie Oliver has done more for the public health of our children than a corduroy army of health promotion workers or a £100m Saatchi & Saatchi campaign”. Des Spence GP BMJ (2005)

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