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THE VIRTUAL PATIENT JOURNEY

THE VIRTUAL PATIENT JOURNEY. Keith Pollard, CEO Intuition Communication. THE NO 1 ACTIVITY ON THE WEB TODAY. 1 IN 5 COUPLES MEET ONLINE 3 IN 5 GAY COUPLES MEET ONLINE. ONE BILLION USERS!. ONE BILLION USERS!. MY SON DOESNT “GET” EMAIL. SECOND LARGEST SEARCH ENGINE IS.

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THE VIRTUAL PATIENT JOURNEY

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  1. THE VIRTUALPATIENT JOURNEY Keith Pollard, CEO Intuition Communication

  2. THE NO 1 ACTIVITY ON THE WEB TODAY

  3. 1 IN 5 COUPLES MEET ONLINE3 IN 5 GAY COUPLES MEET ONLINE

  4. ONE BILLION USERS!

  5. ONE BILLION USERS!

  6. MY SON DOESNT “GET” EMAIL

  7. SECOND LARGEST SEARCH ENGINE IS...

  8. 172,800 new membersevery day

  9. THE NO 1 ACTIVITY ON THE WEB IN MY COUNTRY

  10. THE NO 1 ACTIVITY DEPENDS ON THE COUNTRY!

  11. HOW DOES ALL THIS AFFECT THE PATIENT JOURNEY?

  12. THE PATIENT JOURNEY

  13. ONLINE INVESTMENT

  14. INFORMATION SOURCES

  15. THE FORGOTTEN SOCIAL MEDIA IN HEALTHCARE?

  16. IVF TREATMENT

  17. IVF CLINIC IN NORWAY

  18. 122 REPLIES... 11,879 VIEWS!

  19. MEDICAL “TRIPADVISOR”

  20. THE PATIENT HAS A VOICE I THINK... I WANT...

  21. HOW DO YOU STANDOUTFROM THE CROWD?

  22. THROUGH BETTER CONTENT AND COMMUNICATION!

  23. A BETTER WEB SITE

  24. CONTENT MARKETING

  25. VIDEO

  26. SOCIAL MEDIA

  27. BUT IT DOESN’T STOP THERE!

  28. ONLINE INVESTMENT

  29. FIRST TOUCH... • THE EMAIL OR WEB ENQUIRY

  30. FIRST TOUCH... • ... WHY DON’T YOU ANSWER???

  31. IN EVERY HOSPITAL...

  32. FIRST TOUCH... • WHY DONT YOU LISTEN???

  33. EXAMPLE 1 Good evening and thank you for contacting our clinic. Please check our new online cost calculator here:www.xxxxxxxxxxxx.com Fur further questions and arrangements please let us know Best regards XXXXXXXXX plastic surgery

  34. EXAMPLE 2 Dear sir, Thanks a lot for your email. Our cataract surgery packages are as follows. (Charges per eye) Please find below our regular packages for cataract surgery. 1.     Economy – Using Infinity Ozil technology by Alcon. Lens used will be Acrysof 3 Piece   Charges – US $ 800. 2.     Standard - Using Infinity Ozil technology by Alcon. Lens used will be Acrysof IQ            Charges – US $ 1000. 3.     Premium Toric Lens - Using Infinity Ozil technology by Alcon. Lens used will be AcrysofToric   Charges – US $ 1200 Etc etcetc

  35. EXAMPLE 3 Hello Douglas thanks for contacting with XXXXXX dental clinic. With dental veneers it is posible to straigthen your teeth avoiding orthodontic treatment.  We can do all your treatment in one day under conscious sedation. The price of a dental veneer is 480 euros and of the zirconium crown 398 euros. Dental implant cost is 450 euros.

  36. HOW CAN WE FIX THE PROBLEM?

  37. QUESTIONS EXPERTISE SAFETY PAYMENT NEEDS PROBLEMS

  38. ANSWERS VIA WEB, PDF, VIDEO PROOF OFEXPERTISE FAQ’S COMPARISONS TESTIMONIALS GUARANTEE

  39. MARKETING AUTOMATION Day 2 Day 4 Day 6 Day 8 Day 10 SUCCESS RATES QUESTIONS AND ANSWERS HOW WE COMPARE SUPPORT SERVICES REASSUR- ANCE

  40. BUT IT DOESN’T STOP THERE!

  41. ONLINE INVESTMENT

  42. COGNITIVE DISSONANCE DID I MAKE THE RIGHT DECISION? PATIENT STORIES REVIEWS

  43. DOES IT STOP HERE?

  44. ONLINE INVESTMENT

  45. WHAT DO YOU ASK YOUR PATIENTS?

  46. CREATING PROMOTERS AND PUBLICISTS

  47. WHAT DO YOU SAY TO YOUR PAST PATIENTS?

  48. AUTOMATION... AGAIN! Week 1 Week 2 Week 4 One year ANY QUESTIONS? WRITE A REVIEW? EVERYTHING OK? DID YOU KNOW?

  49. THE VIRTUAL PATIENT JOURNEY

  50. KEY MESSAGE • LISTEN... • ENGAGE... • RESPOND ON THEIRTERMS! • AND... DON’T FORGET THEM!

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