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Building the future newsroom

Building the future newsroom. (As if there were only one future!). The situation. Newspapers used to define themselves in relation to broadcast; That definition: Broader, deeper, more intelligent; Web journalism changes the competition;

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Building the future newsroom

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  1. Building the future newsroom (As if there were only one future!)

  2. The situation • Newspapers used to define themselves in relation to broadcast; • That definition: Broader, deeper, more intelligent; • Web journalism changes the competition; • Newspapers have failed to redefine their role in the news media market

  3. Strengths of media forms • Radio: Immediacy, companionship, limited interactivity; • TV: Combines immediacy and video’s unrivaled emotional power; restricted interactivity; • Web: Immediacy, but also unrivaled depth, scope, granularity, diversity, interactivity and user customization

  4. And newspapers? • Unrivaled burst-rate communication

  5. In other words • In an era when people say they don’t have time to read a newspaper, a newspaper is the fastest way to receive the most amount of news information… but only if it’s edited with that goal in mind

  6. TIME OUT! Our consultant says our future is LOCAL LOCAL LOCAL!

  7. Hyper-local isn’t for metros • Community-level news coverage of multiple communities reverses the metro business model (less return on higher investment) • Emphasizing “local” on Metro 1A pages confuses readers and trivializes real news • Hyper-local is a Web, not print, strength

  8. Which is to say: Newspapers have better local reporting infrastructure than TV or radio, but loses to Web as a local news medium.

  9. And so, the ah-ha moment: Apply those local reporting resources where they will do the most good. Edit your newspaper as a smart daily briefing.

  10. No. 1: Stop feeding the beast • Move all your reporters and assigning editors to the Web site staff (and send some copy editors with them) and break your production cycle; • Train copy editors to do brilliant summary editing and rewrite of your Web content and wire stories.

  11. Your goal: serve the reader • Get to the point; • Brief, don’t hedge; • You’re not first, your pictures don’t move, you can’t match depth or scope… SO YOU HAVE TO BE SMARTER; • The new metro daily wins by orienting its clients to the daily onslaught of information and grounding them with insight.

  12. Not covered • Inventing online, multimedia copy editing; • Creating online accuracy and ethics standards (the old values still apply, but the “Old Verities” are bullshit); • “Placeblogging” in local coverage; • New business models for online media (hint: multiple revenue streams, not just two);

  13. For more, go to the Web (duh!) • Conover on Media (conovermedia.blogspot.com) Longer essays on new media. • Xark! (xark.typepad.com) Eclectic topics, but media comes up frequently.

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