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E-Marketing (MAR 3880)

E-Marketing (MAR 3880). Where I was….. an e-marketing class without the “e” & help needed with teams Where I am……. Team Marketing Plan. Before: semester long team marketing plan with defined roles Switch roles mid-semester Mid-term peer evaluations and final peer evaluations

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E-Marketing (MAR 3880)

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  1. E-Marketing (MAR 3880) Where I was….. an e-marketing class without the “e” & help needed with teams Where I am……

  2. Team Marketing Plan • Before: semester long team marketing plan with defined roles • Switch roles mid-semester • Mid-term peer evaluations and final peer evaluations • Paper due in sections (so I can guide the process) • Progress reports • Team presentation • Detailed grading sheet for each section

  3. Team Day Before: team projects without telling students why • Teams 5-6 (same team for semester) • Teams goal sheet, KSA’s, SW • Importance of teams • CBA goals, accreditation • Importance of teams in business environment

  4. Class Participation • Before: encouraged participation • Guided class discussions (different teams each time) • New Coursepack with articles and cases (including ethical issues) • www.coursepacks.xanedu.com/pcp/pcplogin.html • Chapter 1 • day 1-theory and concepts, short e exercise • day 2-guided team discussions on coursepack (pose questions and report back as a team with small board) • grades as a team but tested individually on exam

  5. Learning Outcomes and Measurements • Explicitly stating why we are doing what we are doing and what will be the learning outcome • Grading: • 30% team effort • 70% individual

  6. Major Syllabus Changes1)WebCT-discussion boards * for ethical issues and web site sharingand critique2) Team Exam Review3) Personal Web Site-more points4) 3 Guest speakers

  7. E-Marketing Class • Where I was….. e-marketing class without the “e” • Where I am….. E-marketing class with “the e”, effective teams use with learning outcomes, and measurable results

  8. CBA • Includes provided platform for partnerships-3 guest speakers • Core Competencies • Teamwork-use of teams • Communication-team presentation (all students) • Creative Thinking-cases with report backs • Adapting to Change-changing roles, working with a real company

  9. AACSB • Proposed eligibility for business accreditation • Some of the knowledge expected of undergraduate students • Communication abilities-presentations, assignments • Ethical understanding-ethical cases and discussions • Analytic skills-in depth e-marketing plan • Reflective thinking-guided group discussions • Multicultural understanding-team environment

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