maRKETING Communications

STRUCTURE : • DIGITAL MARKETING COMMUNICATION • MARKETING COMMUNICATION DEFINITION • COMMUNICATION IN MARKETING • MARKETING AS COMMUNICATION • MARCOMS OR PROMOTIONAL MIX • PURPOSES & RESASONS • RESULTS DIGITAL MAR-COMMUNICATION maRKETING Communications

"Marketing is Truth Management. • But, with strong advance planning and crisp, aggressive execution you can sometimes create your own truth. Once you have created that Truth, • you have to squeeze every ounce of value from it that you can." • Communication is an ART of expressing this Truth as versatile pragmatic practice that own it worth……………….. DIGITAL MAR-COMMUNICATION maRKETING Communications

DIGITAL MAR-COMMUNICATION DEFINITION : Marketing Communications (or MarCom or Integrated Marketing Communications) are messages and related media used to communicate with amarket. Marketing communications is the "promotion" part of the "Marketing Mix" or the "four Ps": price, place, promotion, and product.

DIGITAL MAR-COMMUNICATION ‘MARKETING’:spread over wisdom What we are living in is a century of idea diffusion. People who can spread ideas, regardless of what those ideas are, win…… just like an idea marketing has no physical appearance but it deceptively hidden under the cover of ‘communication’: is demonstrative as vital magical & magnetic strength , whose connectivity is reflection of traveling light through mirror , expression of creativity and idea platform for the universal objectivity and subjectivity .

DIGITAL MAR-COMMUNICATION • maRKETING Communications We’re not as much connected by relationships as we think. We’re connected by ideas. • Content is not king. • You are Communication in marketing and marketing as communication; mirror to each other …….

‘’Business has only two functions, Marketing and Innovations’’ ‘’To effectively communicate we must realize that we are all different in the way we perceive the world and use this understanding as guide. • .‘’Simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.’’ Digital maRKETING Communications

ATTRACT Is extension tool that creates marketing and communication the most vibrant in shape, it connects and wide spread as the unique component with extravagant Source. RETAIN To secure the need and the demand of the product positioning the place, price and more valuably the Time in shape of profit and consistent approach to carry on the capacity. CONVERT To maintain the product quality up to the competency level and than marketize it with confidence of communication sustain the brand consciousness in psyche of Consumers. DIGITAL MAR-COMMUNICATION Quality benefits

MAR-COM Promotional mix

There are seven main aspects of a promotional mix. These are: • Advertising - Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails. • (Not Always Paid For) • Personal Selling- A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via telephone. • Sales Promotion- Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions. • Public Relations- Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars. • Corporate Image- The Image of an organization is a crucial point in marketing. If the reputation of a company is bad, consumers are less willing to buy a product from this company as they would have been, if the company had a good image. • Direct Marketingis often listed as a the fifth part of the marketing mix ( Relates with product cycle ) • Exhibitions - are try-outs. You make your product, and let potential buyers try the product, this way, you know directly what people see in your product. The downside, your competitor can see exactly what you are doing. DIGITAL MAR-COMMUNICATION ; PROMO-MIX ‘’Purposes & reasons’’

MAR-COMMUNICATION; PROMO MIX PRODUCT LIFE CYCLE

DIGITAL MAR-COMMUNICATION • MARKETING COMMUNICATION AS PROMOTIONAL DEMONSTRATIONS • MARKETING MIX 4 P’S • COMMUNICATION AS VITAL PART • MEDIA MARKETING COMMUNICATION • ADMINISTRATIVE AND PRODUCTIVE CALIBAR OF MAR-COM • CAPACITY, QUALITY, SUPPLY & CHAIN CONSISTENT DEMAND & ORDER DIGITAL MAR-COMMUNICATION results

MAR-COM FUNDAMENTALY IS ALL ABOUT PERSONALITY TRAITS IT OWNS MENTAL RESOURCES UP TO THE LEVEL OF CONNECTIVITY & UNIVERSALITY . IT BRINGS THE CAPACITY IN SHAPE TO REVOLVE THE IDEA IN ULTIMATE PANAROMA OF IDEALISTIC APPROACH WITH PRODUCTIVITY & PROGRESSIVE ASPECT. • DEMONSTRATIVE AND ADMINSTRATIVE PART OF • MAR-COM IS LINGUISTIC TYPOLOGY PROVOKED IN • DIGITAL NORM • CREATED & PREPARED BY • FARAH TUFAIL DIGITAL MAR-COMMUNICATION SOLILOQUY Manifestation :

maRKETING Communications