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i- gas industry (not e- gas any more) David Konvalina Paris, March 26, 2013

i- gas industry (not e- gas any more) David Konvalina Paris, March 26, 2013. Why i- gas industry ?. A re we doing enough on the ONLINE field ? Company level Industry level IGU. Current status of the work. Legend : hasn ’ t started yet starting phase .. almost ready

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i- gas industry (not e- gas any more) David Konvalina Paris, March 26, 2013

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  1. i-gasindustry (not e-gasany more) • David Konvalina • Paris, March 26, 2013

  2. Why i-gasindustry? • Are wedoingenough on the ONLINE field? • Companylevel • Industrylevel • IGU

  3. Current status ofthework Legend: hasn’t startedyet startingphase .. almostready finished

  4. A1. Companylevel Companiesactive in Sales& Marketing field on ownwebsites… • All (probably) companies use website as a standard communicationtool

  5. A1. Companylevel …as well as on externalones. • Intermediariese.g. comparisonsitesextremelyactive in makingcustomersswitching

  6. A1. Companylevel Utilities start to communicate on Socialnetworks, howeverwithdifferentsuccess x 2,915 145 3,500,000 4,986

  7. A2. Industrylevel The more dirtyenergysource, thebetterthewebsite

  8. A3. IGU IGU sitedid not offer much to theexternalvisitor… 2011 2013

  9. B. Futuredevelopment IGU website has a significantpotentialforimprovement… • Recommendations: • Focus/purpose • Content • Layout • Navigation • …

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