1 / 11

McDonald’s International Advertising

McDonald’s International Advertising. Justin Whitman Kyle Rudolph Riley Allen. McDonald’s Facts. Founded May 1940 in California 31,000 + locations worldwide Serves 46 million people a day 100 billion burgers and counting. International Advertising. Focus on overall customer experience

weston
Download Presentation

McDonald’s International Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. McDonald’s International Advertising Justin Whitman Kyle Rudolph Riley Allen

  2. McDonald’s Facts • Founded May 1940 in California • 31,000 + locations worldwide • Serves 46 million people a day • 100 billion burgers and counting

  3. International Advertising • Focus on overall customer experience • No use of negative advertising • Current campaign “I’m loving it” • Heye & Partner Advertising

  4. How does this relate to class? • International Advertising and Promotion • Focus on Cultural Environment • Product diversity dependent on culture • Why is globalization appropriate………?

  5. Egypt • Capture sophistication • Quality of food • “Love” for McDonald’s • Diversity of food

  6. Asia • Bubbly, cluttered environment • Taste preferences: Spicy vs. Hot • Taking pride In McDonald’s

  7. Japan • Emphasize taste: Teriyaki • Significance of milkshake • Two separate commercials. Why?

  8. Latin America • Comfortable family setting • Humor appeal • No focus on food • Overall experience

  9. United States • Musical influence • Diversity in dipping sauces • Take out, eat with family

  10. Questions • McDonald’s overall international advertising • 2010 McDonald’s Olympics Ad campaign • Questions?

  11. Sources 1. http://www.associatedcontent.com/article/306778/fun_facts_about_mcdonalds.html?cat=16 2. WWW.mcdonalds.com 3. http://www.youtube.com/watch?v=0eN9KP6lOZs 4. http://www.youtube.com/watch?v=y9ajRIgTJNA 5. http://www.youtube.com/watch?v=R0IQWlelH6I&feature=related 6. http://www.youtube.com/watch?v=CGT2Fe5Lqc0 7. http://www.youtube.com/watch?v=ungA0tTud-w 8. http://www.heyegroup.de/index_e.html 9. http://trifter.com/practical-travel/budget-travel/mcdonald%E2%80%99s-strange-menu-around-the-world/

More Related