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Global Changes and Environmental Communication Research Workshop

This workshop explores the field of environmental communication research, focusing on how we make sense of environmental changes and the global aspects of environmental governance. Topics include rhetoric in environmental debates, media's role in environmental affairs, public participation in decision-making, and more.

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Global Changes and Environmental Communication Research Workshop

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  1. Global changes and environmental communication research PTO & GTO workshop 3.3.2004 Jari Lyytimäki (formerly: Välimäki) Finnish environment institute (SYKE), Research programme for environmental policy (PTO)

  2. What is environmental communication research? • It’s about communication: • context oriented, local practices and interpretations • It’s about environment: • how do we make sense about environmental changes • It’s becoming more global: • global environmental changes • global environmental governance • new information and communications technology • globalisation of media ownership and practices • globalisation of cultural trends

  3. The diversity of communication – Development communication (1)

  4. The diversity of communication - Development communication (2) Source: Majanen 2003

  5. Topics of the research • Rhetoric in environmental debates • Rhetoric in environmental texts • Relations between language and experiences of nature • Environmental advocacy and education campaigns • The media's role in environmental affairs • Media treatments of environmental issues • Public relations around environmental issues • Green marketing: the advertising of environmental products • Images of nature in popular culture • Constructions of environmental issues in popular culture • Science communication • Risk communication • Public participation in environmental decision making • Environmental mediation and conflict resolution Source: Meisner 2004

  6. Examples of research at PTO • Use of SD indicators (national & regional level) • Review of environmental communication research in Finland • Challenges of communication in lake water regulation • Communication within water resource management R&D projects • Development of a book on the state of the Finnish environment • Risk and environmental governance in a local setting. A case of contaminated land management • Negotiating risks of GMO birches: limitations and prospects for public participation • Co-operation with Central Finland Regional Environment Center (environmental education studies)

  7. Key areas for future research • Overall development of the communication on environmental issues • Environmental issues within new medias • The effectiviness of environmental communication • Environmental communication and education • Non-factual, non-textual environmental communication • Communication processes • Summing up experiences from different case studies and approaches • Taking the target group into account • Use of the new ICT’s • Experiences are also gained within our everyday work! Source: Lyytimäki & Palosaari 2004

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