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Developing a Case Statement CSWE/NADD Spring 2006 meeting. Randy L. Holgate Senior Vice President, University Resources The University of Chicago r-holgate@uchicago.edu. What we will cover. Your development advantage Why make a case for support? Why a written case in only a beginning
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Developing a Case StatementCSWE/NADDSpring 2006 meeting Randy L. Holgate Senior Vice President, University Resources The University of Chicago r-holgate@uchicago.edu
What we will cover • Your development advantage • Why make a case for support? • Why a written case in only a beginning • Characteristics of a solid program • Donor focused fund raising • Measures of success • Challenges and Rewards
Skill base • Communication • Desire to help others • Ability to build rapport • Inclusiveness, others feel safe • Optimism, belief in possibilities • Meaning in your life, in what you do • Teachers and learners
Belief in Positive Outcomes • “I find a universal belief in fairness, kindness, dignity, charity, integrity, honesty, quality, service and patience.” -Steven Covey Principal Centered Leadership
Mission Statement • To seek and secure resources that will sustain the University as a preeminent research and teaching institution, by providing institutional leadership in fund raising and alumni relations, and by creating and nurturing a community of alumni and other friends who help us achieve that mission through their personal advocacy and financial support. The University of Chicago Office of Development and Alumni Relations
Fund Raising Myth #1 • It’s our job to convince people to give • $240.72 billion of charitable giving in 2003 • 84% of college educated people make gifts • 91% with post graduate study give Giving USA, 2004 – researched at written at The Center on Philanthropy at Indiana University
Fund Raising Myth #2 • Most gifts come from foundations and corporations • Individual gifts comprise 75% of total giving • 21.6 billion in bequests, 9% of total giving Giving USA, 2004 – researched at written at The Center on Philanthropy at Indiana University
Fund Raising Myth #3 • All we need are a few really big gifts • $1 million donors begin with small gifts • Gave first gift within 4 years of graduation • Usually give multiple giftseach year CORE Group
Fund Raising Myth #4 • People give us what we ask for • Giving is highly personal • Match of interests and timing • “Yes” and “no” can mean “yes, no or maybe”
Fund Raising Myth #5 • Giving is a rational decision • Emotion, experience, and case influence donors • Philanthropy is very personal • Donor motivations vary
Characteristics of a solid development program • Donor centric • Focused • Shared vision, goals, direction • Clear priorities and plan • Results oriented • Integrated cross team • Creative • Responsive • Consistent • Forward looking
Giving inspires giving • Gifts come from the heart • The heart follows gifts • Consistent donors give 50% more during their lifetimes • Most $1 million+ donors began with small gifts • Significant bequests come from consistent donors of modest gifts
Philanthropic Relationships Lifecycle Commitment Engagement Commitment
Time Individual Attention Commitment: Gifts from Individuals
Prioritizing Activity High: move to solicitation Medium: heavy cultivation Low: newer prospects
Critical Development Responsibility • Clarify objectives • Define pool • Prioritize • Strategize • Communicate • Track Progress
Quantitative Measures • Contacts • Visits, phone calls, letters, email • Events, other initiatives • Proposals • Stewardship • Dollars raised • Participation rates
Qualitative Measures • Regular discussion of what is happening in our relationships • Assessment of quality, frequency, continuity
Self-Help for Effective Strategies • Does your strategy deepen a prospect’s relationship with your institution? • Does your strategy increase knowledge of your prospect’s interests? • Does your strategy result in more information about a prospect’s financial ability? • Does the strategy lead to a gift?
Food for Thought and Conversation • What is the most satisfying gift you have ever made to any institution? • How does it feel to be asked for a gift? • What do you expect after you have made a gift? • What has been most rewarding for you as a volunteer? • What advice would you give to help us work better with donors and volunteers?
Challenges • Time • Flexibility • Achieving goals in timely way • Resources • Disappointments • Discipline