WIPO-ICC Intellectual Property Training Workshop for

1. National IP Offices,a Case Study of Partnership András Haszonits Hungarian Patent Office Centre on IP Information and Education WIPO-ICC Intellectual Property Training Workshop for Chamber of Commerce and Other Business Support Organizations Geneva, September 15-16, 2008

2. Agenda • Why SMEs? • The VIVACE Program • Other European Co-operation Initiatives

3. Agenda • Why SMEs? • The VIVACE Program • Other European Co-operation Initiatives

4. Innovation / IP environment • INNOVATION = + Competitiveness + Sustainable economic growth + Workplace generation Macroeconomic + private entrepreneurial interest

5. Innovation / IP environment • OECD: + 25 million EU enterprises /23 millionSMEs! COMPETITION! COMPETITIVE EDGE = INNOVATION Effective and creative use of IP= key in innovation

6. Agenda • Why SMEs? • The VIVACE Program • Other European Co-operation Initiatives

7. ACTIVITY PLAN FOR FOSTERING ENTREPRENEURIAL IP COMPETITIVENESS • Prelude: 2259/2002. (IX. 4.) Govt. Act – Activity Plan for fostering IP activities of SMEs • Aim: to foster IP activities of SMEs, to improve IP culture to improve competitiveness • Time span: 2004-2008

8. PILLARS OF THE VIVACE PROGRAMME Building Networks and Services Raising Awareness and Expanding Education Provision of Economic Incentives

9. RESULTS OF THE COOPERATION • Setting up a national industrial property information network in co-operation with the Hungarian Chamber of Commerce and Industry • Entry of the PATLIB Centres • Standardized training, standardized services • Presence in Media, campaign, website • SME survey • Country-wide quiz for SMEs on IP

10. I. BUILDING NETWORKS AND SERVICES Know your clients to serve them! The National IP Information Network

11. NATIONAL INNOVATION AND IP SURVEY • Company profile • Effect of EU accession on doing business • Product differentiation (marketing,P, TM, D) • R+D, innovation knowledge and activity • IP awareness and activity

12. IP CULTURE AND AWARENESS

13. IP CULTURE AND AWARENESS

14. Knowledge and application % of the different forms of IP Cunoasterea/utilizarea tipurilor de protectie Trademark TM 14% 7% Patent P Design D 1% Utility model UM 2% Geo. indicator False IP CULTURE AND AWARENESS

15. IP CULTURE AND AWARENESS

16. SMEs’ requests, recommendations (%) Business oriented info. materials Educations SME-investor matchmaking Help to chose patent attorney via public ranking Technology and competitor watch Infringement monitoring IP CULTURE AND AWARENESS

17. K+F tevékenység gazdasági mérlege Financial ballance of R+D activity Bilantul economic al activitatii C+D Jelentős nyereség Significant profit 17% Profit significant 58% Nyereség Considerable profit Profit 0$ deal 14% 0-szaldó Loss 11% Veszteség Deficit IP CULTURE AND AWARENESS

18. SOME RESULTS OF THE PROGRAMMEPERFORMANCE INDICATORS 1. Year 1 Year 2 Year 3

19. SOME RESULTS OF THE PROGRAMMEPERFORMANCE INDICATORS 2. Year 1 Year 2 Year 3

20. RECOGNITION OF THE EC • Benchmarking National and Regional Support Services for SMEs in the Field of Intellectual and Industrial Property

21. NEW OBJECTIVES • Diversification of services • Closer co-operation between innovation supporting organizations • Closer contact with SMEs • More effective co-operation with the help of an international network to fulfil the Lisbon Agenda

22. NEW OBJECTIVES • Awareness raising of registered and non-registered protection forms • Fight against counterfeiting • Information on enforcement • Prefiltering and profile assessment of SMEs’ innovation • Regional education and marketing campaign • Cooperation in fulfilling the tasks of EC projects

23. Agenda ip4inno • Why SMEs? • The VIVACE Program • Other European Co-operation Initiatives

24. IP-BASE IP-BASE IP AWARENESS AND ENFORCEMENT: MODULAR BASED ACTIONS FOR SMEs

25. IP-BASE • PARTICIPANTS • 20 Patent Offices, covering 92% of the EU population; • 3 reputable research organisations with broad experience in this kind of project (University of Alicante, Centre de Recherche Public Henri Tudor and Institute Européene Enterprise et Propiété Intellectuelle) • 1 Innovation Agency (Innolux) specialised in the IP field; • 1 Textile Technology Centre (CETTEMSA) with wide experience in analysis of sectoral issues, and a specific interest in IP; • 1 Non-profit trade organisation, dedicated to the promotion of the European textile and apparel industry (EURATEX)

26. IP-BASE • PARTICIPANTS

27. IP-BASE • OBJECTIVES • To significantly raise SMEs’ interest and knowledge about Intellectual Property (IP) issues; • To raise SMEs’ understanding of the need to integrate IP in their innovation strategies and their business planning; • To improve the protection of SMEs’ IP rights through the increased registration of rights EU-wide and also internationally and increase the use of non-registered protection methods through the effective promotion of these methods; • To improve protection andenforcement by SMEs of their IP rights from infringement whether this originates from within or outside the EU;

28. IP-BASE • OBJECTIVES • To raise SMEs ability to fight counterfeiting and increase knowledge on the methodologies available to detect it; • To develop actions to promote awareness on IPR protection to educate the fashion and design industries (textiles, leather, footwear and furniture) on the risks counterfeiting poses and on existing means and procedures to combat it; • To promote and support the use of IP rights in international research, development and technology transfer activities, providing an IP rights support service to actual and potential beneficiaries of CIP and Research Framework Programme actions, especially high-tech SMEs and Public Research Organisations.

29. IP-BASE ACTIVITY TYPES

30. IP-BASE • ACTIVITIES • Development of IPR SME awareness strategies for IPR usage and enforcement at EU and local levels, • Development of a toolbox of materials on IPR and enforcement, including manuals and training materials, • Provision of training for multipliers (CC, EEN, EBN, etc.), • Accomplising a wide ranges of SME awareness and enforcement actions, • Support SMEs with advice services, • Deliver awareness workshops, in particular on counterfeiting for the design and fashion industry, • Develop support services designated for SMEs

31. IP-BASE • LET’S JOIN FORCES! We invite you to contact your national IP-BASE partner, or your national patent office to discuss co-operation to reach synergy effect of joint activities aiming raising the competitiveness of SMEs.

32. Thank you for your kind attention! András Haszonits tel: +36 1 474 5985 fax: +36 1 474 5550 e-mail: andras.haszonits@hpo.hu www.hpo.hu