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Fashion Forecasting

Fashion Forecasting. Fashion Forecasters. Business consultants hired to help predict fashion trends as much as 18 months in advance Clients of fashion forecasters receive weekly or monthly predicted consumer trends. Reporting Services.

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Fashion Forecasting

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  1. Fashion Forecasting

  2. Fashion Forecasters • Business consultants hired to help predict fashion trends as much as 18 months in advance • Clients of fashion forecasters receive weekly or monthly predicted consumer trends

  3. ReportingServices • Organizations that report constantly changing market trends that will have an impact on the products that buyers will be purchasing

  4. Resident Buying Offices • Organizations that provide consulting services to retailers. Sometimes RBOs are owned by the retail corporation. • Organizations located in major market areas for the purpose of providing buying advice and other market-related services

  5. RBOs are Important • Due to changing nature of fashion • Group purchases • Expense reduction • Exclusive merchandise rights • Pool of information and knowledge

  6. Other Sources • Internal Sources • Employees • Management • Store Records • External Sources • Customers • Magazines and Trade Publications • Vendors • Trade Associations • Comparison Shoppers

  7. The WHY of Forecasting • Why is something happening? • Why was it introduced? • Why do consumers like it? • Or why do they hate it?

  8. The HOW of Forecasting • Social, technological, economical, environmental, political arenas

  9. Some Sources for You • Fashionsnoops.com • Fashiontrendsetters.com • Style.com

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