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Translating talk into action Fiona Stephenson Sustainable Business Network

Translating talk into action Fiona Stephenson Sustainable Business Network. Keep it simple “ Any fool can make something complicated. It takes a genius to make it simple. ” Woody Guthrie. Cut out jargon and acronyms. Talk to one person. 2. Find your voice. SBN brand characteristics.

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Translating talk into action Fiona Stephenson Sustainable Business Network

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  1. Translating talk into action • Fiona Stephenson • Sustainable Business Network @sustbusiness / #ProjectNZ

  2. @sustbusiness / #ProjectNZ

  3. Keep it simple • “Any fool can make something complicated. It takes a genius to make it simple.” • Woody Guthrie @sustbusiness / #ProjectNZ

  4. Cut out jargon and acronyms @sustbusiness / #ProjectNZ

  5. Talk to one person @sustbusiness / #ProjectNZ

  6. @sustbusiness / #ProjectNZ

  7. 2. Find your voice @sustbusiness / #ProjectNZ

  8. SBN brand characteristics • Smart • Dynamic • Credible • Optimistic • Inclusive • Innovative • Adaptable • Essential @sustbusiness / #ProjectNZ

  9. SBN visual identity @sustbusiness / #ProjectNZ

  10. “If we are interested in advancing sustainability by working with people … then it seems critical that we do whatever we can to promote a positive atmosphere” Niki Harré @sustbusiness / #ProjectNZ

  11. Problem or solution? @sustbusiness / #ProjectNZ

  12. Put yourself in others’ shoes • How does your message relate to others? @sustbusiness / #ProjectNZ

  13. 3. Do the maths • You can’t improve what you don’t measure @sustbusiness / #ProjectNZ

  14. Monthly metrics @sustbusiness / #ProjectNZ

  15. Communications Plan @sustbusiness / #ProjectNZ

  16. Objectives • Support your business goals. @sustbusiness / #ProjectNZ

  17. Issues • Positive – opportunities • Negative - challenges @sustbusiness / #ProjectNZ

  18. Audiences @sustbusiness / #ProjectNZ

  19. Key messages @sustbusiness / #ProjectNZ

  20. Communication channels MYOB: State of the Digital Nation 2014 @sustbusiness / #ProjectNZ

  21. Website MYOB: State of the Digital Nation 2014 @sustbusiness / #ProjectNZ

  22. Keep it simple Find your voice & listen Do the maths @sustbusiness / #ProjectNZ

  23. How to create a website for free • wix.com • webs.com @sustbusiness / #ProjectNZ

  24. Newsletters & emails • Numbered lists • Opinions/blogs • Photo essays • Summaries of research reports • Interviews • Book reviews • Videos • Success stories @sustbusiness / #ProjectNZ

  25. Keep it simple Find your voice & listen Do the maths @sustbusiness / #ProjectNZ

  26. Newsletters & emails • Mailchimp.com @sustbusiness / #ProjectNZ

  27. Social media • 42% NZ businesses using social media • 51% of Auckland businesses • LinkedIn (26%) & Facebook (16%) ahead of others @sustbusiness / #ProjectNZ

  28. Ten businesses doing Facebook well Enviro-Mark Solutions Raw Essentials Kiwibank Hubbards WasteMINZ All Good Bananas AMP NZ Angel Food Comvita AUT University @sustbusiness / #ProjectNZ

  29. Facebook tools • Resize images to 500x500 pixels using • Canva.com • PicMonkey.com @sustbusiness / #ProjectNZ

  30. Ten organisations doing Twitter well NZ Red Cross House of Dumplings solarcity Generation Zero 350 Aotearoa Fairtrade NZ Waiariki Institute Peoples Coffee WWF NZ Child Labor Free @sustbusiness / #ProjectNZ

  31. Twitter tools • Hashtags • Twitter lists • Buffer/Hootsuite for scheduling • Canva or PicMonkey for resizing images to 500x250 px @sustbusiness / #ProjectNZ

  32. Other social media channels @sustbusiness / #ProjectNZ

  33. Media • Tools for monitoring: • Google Alerts • Mention • Twitter @sustbusiness / #ProjectNZ

  34. Other resources • Free images • freedigitalphotos.net • freeimages.com • Infographics • Pikochart • Courses • Sustainable Marketing Online • News • Ragan.com @sustbusiness / #ProjectNZ

  35. “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” • The Lorax, Dr Seuss @sustbusiness / #ProjectNZ

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