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Create Raving Fans

Create Raving Fans. Building Relationships to Build the Business. v. Casting the Vision. Leadership Purpose Mission. Living a Legacy. Corporate Purpose. Corporate Purpose.

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Create Raving Fans

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  1. Create Raving Fans Building Relationships to Build the Business v

  2. Casting the Vision Leadership Purpose Mission

  3. Living a Legacy

  4. Corporate Purpose

  5. Corporate Purpose To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.

  6. Mission Be America’s Best Quick-Service Restaurant

  7. Sustainable Growth Strategy • Official Corporate Strategy • Distinctive Competence • Basis of Competitive Advantage • Strategic Action

  8. Official Corporate Strategy What We Say – Create Raving Fans “Build Relationships to Build the Business”

  9. What is a Raving Fan? • Comes more often • Pays full price • Tells other people about you

  10. Basis of Competitive Advantage What it Takes to Win – Deliver a great experience every time!

  11. Distinctive Competence What We Have – Focus and Discipline • People • Food

  12. Strategic Action What We Do – Execute Operational Excellence • Great Food • Great People • Clean Restaurant

  13. 14 © 2008 CFA Properties, Inc.

  14. Strategic Action Deliver 2nd Mile Service Go above and beyond customers’ expectations.

  15. 16 © 2008 CFA Properties, Inc.

  16. Strategic Action Deliver 2nd Mile Service • Honor, Dignity, and Respect • Warm Welcome • Anticipate Needs • My Pleasure • Fond Farewell

  17. Strategic Actions Create Emotional Connections – • Food • Cows • People • Influence

  18. 19 © 2008 CFA Properties, Inc.

  19. A Culture that Cares – Internal Selection Environment

  20. CULTURE Make it Personal

  21. Build Relationships to Build the Business Create Raving Fans – Make it Personal

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