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Diri Park Parking Guidance System. Milestone Presentation. Red Team — CS 410 Spring 2009 April 9, 2009. Who We Are. Outline. Parking Problem Characteristics Solution Proposal Technical Features Phase Breakdown Business Model Risks and Mitigation Evaluation Plan Appendices.
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DiriParkParking Guidance System Milestone Presentation Red Team — CS 410 Spring 2009 April 9, 2009
Who We Are DiriPark — Milestone Presentation
Outline • Parking Problem Characteristics • Solution Proposal • Technical Features • Phase Breakdown • Business Model • Risks and Mitigation • Evaluation Plan • Appendices DiriPark — Milestone Presentation
Available parking spaces are difficult to locatein a parking garage DiriPark — Milestone Presentation
According to the US Department of Transportation • Drivers slow down, circle around • Creates congestion, wastes time • Results in frustration, loss of revenue Source: [1] US Department of Transportation DiriPark — Milestone Presentation
Problem Effects Facility operators and local businesses lose • $3 to $5 per vehicle on hourly rates • $10 per day • $150 per shopper Source: [2] Reuters DiriPark — Milestone Presentation
Affected Enterprises • Airports • Dining • Hospitals • Sport stadiums Highly trafficked parking facilities • High congestion • Time-constrained settings • Convention centers • Entertainment venues • Retail • Universities DiriPark — Milestone Presentation
U.S. Parking Establishments Grand Total: 15,280 facilities Source: [3] IBISWorld DiriPark — Milestone Presentation
Our Goal Provide a space availability system that is: • Flexible • Intuitive • Real-time DiriPark — Milestone Presentation
Solution Technical Objectives • Establish a sensor array that collects real-time information about space availability • Calculate ideal zones for parking based on sensor input and optional historical data • Convey zone recommendations to patrons via display devices DiriPark — Milestone Presentation
DiriParkParking Guidance System Locate Predict Display DiriPark — Milestone Presentation
Solution Characteristics • Patron enters garage • System locates empty spaces • System predicts short-term availability • System displays top choices on screen • Patron is directed to spot and parks DiriPark — Milestone Presentation
DiriPark DiriPark — Milestone Presentation
Prototype Design DiriPark — Milestone Presentation
Benefits For Customer • Increased business • Enhanced marketability • Less garage congestion • Reduced illegal parking For End User • Faster parking • Less frustration • Expectations satisfied DiriPark — Milestone Presentation
Drawbacks • Patron unfamiliarity • Periodic maintenance DiriPark — Milestone Presentation
Objectives Outside of Scope • No enforcement of recommendations • No reservations • No remote access DiriPark — Milestone Presentation
Phase 0CS 410 DiriPark — Milestone Presentation
Phase 0Milestones • Conception • Determine Team Members • Define Project • Conduct Project Research • Determine Solution • Requirements Analysis • Conceptualize Project Solution • Presentations DiriPark — Milestone Presentation
Phase 0Presentations • Feasibility Presentation • Market Analysis • Financial • Hardware Capability Research • Algorithm Design • Risk Mitigation • Milestone Presentation • Documentation • Final Presentation • Create SBIR DiriPark — Milestone Presentation
Phase 0 – Staffing Red Team Experts Kevin Gallagher Parking Department City of Hampton James Long Parking Services Old Dominion University DiriPark — Milestone Presentation
Phase 0Communication • Online Discussion Board • Weekly Team Meetings • Email DiriPark — Milestone Presentation
Phase 0Resources and Costs Resources • CS Server • Rapid prototyping • Mockups • Simulated data Costs • N/A DiriPark — Milestone Presentation
Phase 1CS 411 DiriPark — Milestone Presentation
Phase 1Milestones • Prototype Development • Product WBS • Prototype Product Specification • Prototype Test Plan/Procedures • Prototype Demonstration • Prototype Presentation 1 • Final Prototype Demonstration • Documentation • Website DiriPark — Milestone Presentation
Phase 1Prototype Design • Hardware • Server • Sensors • Vehicle Counter • Display Method • Software • Database • Algorithm DiriPark — Milestone Presentation
Phase 1 – Staffing Red Team Experts Kevin Gallagher Parking Department City of Hampton Irwin Levinstein Database Consultant Old Dominion University James Long Parking Services Old Dominion University Hussein Abdel-Wahab Systems Programming Expert Old Dominion University DiriPark — Milestone Presentation
Phase 1Resources and Costs Resources • Database license • Custom developed software • Purchased sensor hardware • CS Server • Test harness Costs • Employee wage $15 / hour DiriPark — Milestone Presentation
Phase 2Critical Design DiriPark — Milestone Presentation
Phase 2Milestones • Hardware • Server • Sensors • Vehicle Counter • Display Method • Software • Database • Algorithm DiriPark — Milestone Presentation
Phase 2 – Staffing Red Team Experts Kevin Gallagher Parking Department City of Hampton Irwin Levinstein Database Consultant Old Dominion University James Long Parking Services Old Dominion University Hussein Abdel-Wahab Systems Programming Expert Old Dominion University DiriPark — Milestone Presentation
Phase 2Resources and Costs Resources • TBD Costs • Software Developer $75,000 • Project Lead $100,000 • Web Developer $60,000 • Financial Specialist $62,000 • Marketing Specialist $62,000 • System Administrator $75,000 DiriPark — Milestone Presentation
Phase 3Production Out-years DiriPark — Milestone Presentation
Phase 3Production Out-years • Finalize First Sale • Collect Customer Feedback • Continue Targeted Marketing • Provide Product Support DiriPark — Milestone Presentation
Phase 3 – Staffing DiriPark — Milestone Presentation
Phase 3Resources and Costs Resources • TBD Costs • System Administrator $75,000 • Software Developer $75,000 • Financial Specialist $62,000 • Customer Service Rep $42,000 • Project Lead $100,000 DiriPark — Milestone Presentation
Price Pointfor garage of 500 spaces DiriPark — Milestone Presentation
Installed On-site • Hardware • Application Server • Display Boards • Network Infrastructure • Switching Equipment • Wireless Access Points • Sensor Array • Vehicle Counter Software • Database • System Software DiriPark — Milestone Presentation
Business model • On-site installation • Multiple support packages • Tailored to customers needs DiriPark — Milestone Presentation
Funding Plan • Phase 1 • SBIR Funding Agency • National Science Foundation • $100,000 • Phase 2 • SBIR Funding Agency • $750,000 • Phase 3 • Small Business Loan • Investors DiriPark — Milestone Presentation
Technical Risks T1. Inaccurate predictive analysis T2. Inefficient display of data Marketing Risks M1. Lack of customer interest M2. Not realizing project benefits M3. Poor target branding DiriPark — Milestone Presentation
Risk Mitigation T1. Inaccurate predictive analysis T2. Inefficient display of data M1. Lack of customer interest M2. Not realizing project benefits M3. Poor target branding • Selective marketing (M1, M3) • Prototyping trials (T1, T2) • Historical data for predictive analysis (T1) • Intuitive display (T2) DiriPark — Milestone Presentation
Evaluation Plan • Phase 1 • Prototype design • Working prototype • Initial customer demonstration • Phase 3 • First sale completed • Product released • Marketing plan developed • Successful marketing • New contracts acquired Phase 0 • Idea developed • Project website developed Phase 2 • Product design • Software module development • Software module testing • Integration testing • Finished product DiriPark — Milestone Presentation
References DiriPark — Milestone Presentation
Who We Are DiriPark — Milestone Presentation