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JRNL 10 - Hofstra

JRNL 10 - Hofstra. Prof. Vaccaro Sept. 11, 2012. Today ’ s Roadmap. Create Blog (email me link) FirstLastName.wordpress.com C.R.Vaccaro@gmail.com Begin blogging in class today Create Twitter pages (email me handle) C.R.Vaccaro@gmail.com Review Fan v. Fan opportunities

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JRNL 10 - Hofstra

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  1. JRNL 10 - Hofstra Prof. Vaccaro Sept. 11, 2012

  2. Today’s Roadmap • Create Blog (email me link) • FirstLastName.wordpress.com • C.R.Vaccaro@gmail.com • Begin blogging in class today • Create Twitter pages (email me handle) • C.R.Vaccaro@gmail.com • Review Fan v. Fan opportunities • Review the current state of media • Lecture on writing for the web/audience

  3. Create Blog/Twitter • It’s mandatory to have an individual blog and Twitter account for JRNL 10. • Use WordPress to create your blog • For Twitter, either use your personal account, or create a new one to use specifically for this class. • Email the WP and Twitter links to C.R.Vaccaro@gmail.com.

  4. Current State of the Media • 24/7 and sometimes more than that … fast, furious and in your face at all times. • Mobile and on-the-go journalism have become key factors in how news is reported. • Citizen journalists are still major players, but trained and skilled communicators can win the battle. • The idea of local news is still a hot button area of growth and experimentation. • Economic growth and advertising in digital world is still being figured out.

  5. Key Ingredients to Digital Media/JRNL 10 • Digital Media Innovation • Key ingredients to successful digital journalism: • Ability to tell a story • Summarizing, quick/succinct pieces • Providing context • Being thorough and comprehensive • Understanding all multimedia elements • Engagement and interactivity with users

  6. Digital vs. Print x

  7. Digital Media Innovation • Keys to being a digital journalist • Think critically • Appreciate new ideas and technology • Innovate/teach/connect/relate • Be mobile • Think outside-the-box • Connect the dots

  8. Elements of News • Timeliness • Proximity • Impact • Magnitude • Prominence • Conflict • Novelty • Emotional appeal

  9. Writing Tips • Inverted pyramid • Who, what, where, when, why and how still apply with digital journalism • Short and sweet … no more than 500 words on average, many times 250-400 words if you have multimedia elements • Quick, punchy and to the point • Attribution and sourcing still applies

  10. Building a Digital Audience • Business decisions directly affect newsrooms • How do you keep your paper/website alive? • Tracking your content • Web analytics (Google Analytics/Omniture -Adobe) • Search Engine Optimization • Effective headline writing for the web • Distribution through all social media • Track everything … numbers = success

  11. What to track and why? • Total news stories per day • News stories by topic or section • Total blog posts per day • Blog posts by specific blog • Slide show views/video blog views • News updates/announcements • Email alert subscriptions • Basically, everything!

  12. What to track and why? • Chronicling user engagement • Better understanding demographics • Demographic engagement = marketing strategy and advertising advancements • Proper advertising = revenue • Revenue = jobs in the newsroom

  13. Using Social Media for Distribution Channels • Understand the medium first • Use strategy and tactics for this as well • Twitter/Facebook/LinkedIn are all acceptable if used professionally and ethically

  14. Next Class • Read Chapter 2 advanced blogging • Read Chapter 4 micro blogging

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