Hofstra JRNL 10

1. Hofstra JRNL 10 Prof. Vaccaro Lecture: Self Marketing/Job Market

2. Things to do in College • SPJ compiled a list of things for student journalists to do before they graduate … let’s take a look at that list to start: CLICK HERE

3. Take Advantage of Your Surroundings • Before jobs come internships and before internships comes on-campus experience • School paper, school websites, school magazine, school radio station, school TV. Get my drift? • Many internships look for some previous experience. If you submit a resume with nothing compared to your competitor who has done all of the above … he or she wins. • How do I get started? Knock on the door, say hello and be open to new things. Send an email. Make a phone call. Network. Do it all. Now is the time.

4. Think Outside-the-Box • Freelance for outside publications or radio stations … you don’t need a previous internship, you need some clips (on-campus) or something substantial to show you can perform the task. • Treat your classmates and peers as competitors … always try to be better off in your career and your experience then others you know. Always try to be the hardest worker you know. • What can you do, that others haven’t? What will someone say wow about? • Network at functions, meetings, cold call people, ask power position individuals for advice.

5. Apprehensions • I’m nervous, I never wrote or did anything like this before. So what! That’s what college is for … test it out, see if you like it. Your older peers who run these student-wide organizations know what it’s like to be in your shoes. • How much is enough? Do I get involved with everything? It depends on your major and career goals. Everyone is different. Assess your goals and do what you think is necessary. Talk to a professor/advisor. • I work, I commute, I take a full course load, how am I supposed to do more? Sacrifice is an important characteristic. Understand that need to work hard now to reap the benefits of landing a job later. Remember that there is always someone out there working harder.

6. Landing the Internship • Prepare: Update your resume, edit your resume, let someone look it over, put it on plain white paper, do not be fancy. Write a cover letter specific to that internship, be to the point, not longwinded and overly creative. • Target: Where do you want to apply? Proximity … to your home or your campus housing, where you’re living. But if you want to move, then open the search wider. Apply for at least 15-20 internships each fall, spring, summer (depends on when you’re doing it for credit vs. when you’re doing it for experience). None of them are guaranteed, so don’t take chances by applying to only a few. • Apply: Four-month lead time … don’t wait until May for a summer internship. The beginning of the semester is a good rule of thumb. • Interview: If you get called in, that’s a good thing. You need to look presentable, speak clearly, do not show any signs of nervousness and come prepared with understanding the company you might intern at shortly.

7. Journalism Internship FAQ • Credit CubReporters.org for this info • "The best internships are paid.” … Not true. Some of the best internships are with media outlets that attract many applicants but don't offer compensation. But these opportunities can be the gateway to jobs because "experience" itself is prized by employers. • "It's better to intern for a big name media company than a small one.” … Employers look for the most qualified candidates to fill job openings. You might get to do a lot more substantive work for a small newspaper than a large national paper. Prospective employers are more likely to be impressed by the responsibilities you had than the name of the company you interned for. • "I'm graduating this spring, so I should be looking for a job, not an internship.” … Of course you should be looking for a full-time job. But consider doing an internship as a back-up plan. With the current state of the media and the economy, good entry-level positions might be difficult to come by. An internship certainly beats unemployment. And sometimes media companies hire interns who do a good job.

8. Internships done, graduation done, now what? • Time to get a job … apply for everything and anything. With this job market, there are no guarantees. • Use your connections and networks from four years of college. • See if the place you interned at is hiring. • How many jobs should I apply for? As much as it takes. 250-300 is not too much by the way.

9. I can’t get anything, not what? • Continue to stay active in the craft… free-lance for things nationwide if you’re up for it. • For broadcast students, remember that PA jobs or low level part-time jobs are good to start with … you can work your way up fast, so don’t turn them down. • Use Hofstra and its alumni network. • Consider going to graduate school. • If you want something bad enough, you’ll figure out a way to get a job. Do not let the market dictate your future, only you can affect the outcome of your life and career.

10. How do I market myself? • You have a resume, cover letter, clips and ambition, but it’s not enough • Create a Twitter feed that you can list on your resume, Facebook if you want, but not necessary. Show the employer you know social media … everyone uses it. • Open a LinkedIn account • Create a digital portfolio …

11. Digital Portfolio • Flavors.me and About.me let anyone create a personal home-page in 10 minutes. Create a free, sleek page that displays all your RSS feeds (blog, photos, videos, etc). Here are some examples of Flavors.me portfolios … J-Tech • About.me = Similar to Flavors.me, with a slightly different interface. Click here for a directory with examples of live about.me pages

12. Portfolio Hosting Resources • 1. Carbonmade.com†- Create collections for your images/graphics, etc† • 2. Krop.com†-†Display a selection of your images - initial basic level is freeExample of a free Krop Portfolio • 3. Issuu.com†- Display sleek versions of your photos & PDFs in a magazine-style presentation. Can stand alone or be embedded on a blog or site†ISSUU Sample Portfolio • 4. SquareSpace.com - Automatic Fill-in-the-Blank Sites for approx $15/monthSquareSpace Example #1 • 5. Other paid portfolio services include: http://www.Viewbook.com

13. Free Tools For Building Your Own Site • 1. Weebly.com†- Free site-building tool with a number of available templates. You can use it with your own domain. Easy to use, quick to set up. • Wix.com†- Similar to Weebly, but with some Flash elements and a different feature set.WIX Portfolio Example #1†&†Example #2 • 3. Jimdo.com†- Again, similar to the free site-building tools above, but with a different set of templates and features. • 4. Indexhibit.com - A minimalist approach to Web-portfolio design. Indexhibit Student Journalist Example,Example 2: A designer's portfolio

14. Free Blogging Tools • 1. Wordpress.com†- Free hosting, many themes to choose from, blog-style portfolio page • 2. Blogger.com†- Free hosting, easy to start - themes, including free themes, are available from independent services • 3. Posterous.com†- Free blog-style tool, can be customized with themes and with your own URL. Easy to use. Allows posting by e-mail. Posterous Key Features • 4. Tumblr.com†- Free blog-style tool, can be customized with themes and with your own URL. Easy to use. Here are some of Tumblr's Key Features†

15. Ultimate Portfolio Guide • Use Jeremy Caplan’s Jtech Portfolio guide … https://docs.google.com/View?id=df4rfhdf_2614f2crzmht&pli=1 … he has countless examples of what students of his have done

16. Linked In Creation • In class, let’s create a Linked In page if you don’t already have one.

17. Next Class • For Thursday, anyone who wants to have their resume critiqued in class, please bring it in. • There is no class on December 13, the final class is December 15 when your final is due. • Remember to have your final project topic approved. Onlya few students have done so.