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Taking Stock: A New Year’s Commitment to Healthy Data

Taking Stock: A New Year’s Commitment to Healthy Data. Ringgold Webinar Series: Session 1 15 January 2014. Today’s Agenda. Data Governance: What is it, and how can it drive business? Good data health Standard identifiers Ringgold’s data services and how we support our clients.

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Taking Stock: A New Year’s Commitment to Healthy Data

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  1. Taking Stock: A New Year’s Commitment to Healthy Data Ringgold Webinar Series: Session 1 15 January 2014

  2. Today’s Agenda • Data Governance: What is it, and how can it drive business? • Good data health • Standard identifiers • Ringgold’s data services and how we support our clients

  3. Why is healthy data important? Data is - potentially - your most valuable business asset Healthy data can be leveraged to gain real insight into your business, and to support strategic planning, decision making, and ongoing business operations. But when it’s unhealthy….

  4. Poor data has real consequences • Hard to get a complete revenue picture from a single institution • Inability to see overlap between members and authors • Incomplete title metadata translates into less visibility and fewer sales • Subscriber assigned to incorrect price tier • Inaccurate holdings reports for subscribers • Business trends become difficult to determine Everything becomes more difficult, and less accurate

  5. Tracking funders Open access Author engagement & marketing Altmetrics 2014 ChallengesDo any of these look familiar? • Pricing models for subscription products • Journal mergers & launches • PDA/DDA • E-books on the rise

  6. Data Governance Total wellness program

  7. Data governance is defined as the processes, policies, standards, organization, & technologies required to manage & ensure the availability, accessibility, quality, consistency, auditability, & security of data…… In other words it’s the data equivalent of &

  8. Good habits pay off • Increase consistency and confidence in decision making • Maximize the value of your data • Provide excellent customer service • Designate accountability for information quality • Minimize or eliminate re-work • Optimize staff effectiveness • Improve data security So what do the steps towards total wellness look like?

  9. Standard Data Governance Plan

  10. …in detail: Steps 1 & 2 1. Plan & Prioritize 2. Audit & Analyze • Scope of the data • Identify stakeholders • What problems are you trying to solve? • What goal are you trying to meet? • Resources available • Barriers – might be technical or cultural • Timescale & deadlines • Audit existing data quality – how bad (or good) is it? • Review current systems, technology, and processes, data silos • Where is your data housed & how accessible is it?

  11. …in detail: Steps 3 & 4 3. Clean Old & New Data 4. Ongoing Monitoring • Clean & normalize existing data • Add useful data elements • Improve data capture: • Add dropdowns to web forms • Omit free text input • Real-time data validation • Dashboards • Regular audits • Metrics – Institutional Linking Rate • Staff awareness & education • Reporting of errors ….and do it all over again

  12. Good Data Health Healthy records: an essential component of a data governance program

  13. So What Does “Healthy” Look Like? We may have a vague sense that our data could be better…..

  14. To put a finer point on it… Healthy records are: • Complete • Accurate • Free of duplicates • Current • Consistent • Conforms to standards

  15. Regardless of the state of your data’s health, it can be improved by the addition of unique identifiers

  16. Unique Identifiers Your data’s superfood

  17. What are they? How can they help? • Numeric or alpha-numeric designations which are associated with a single entity • Entities can be an institution, person, or piece of content • Enable the disambiguation of each entity • Proper understanding of the customer, author, reader or institution • Proper identification of title, product, or package • Can be used internally or in conjunction with external partners They provide a simple basis for data governance

  18. Identifiers available • People • International Standard Name Identifier (ISNI) • Open Researcher and Contributor ID (ORCID) • Proprietary IDs • Content • ISSN, eISSN • ISBN • DOI • LCCN • Institutions • International Standard Name Identifier (ISNI) • Ringgold ID • DUNS Number (D&B) • MDR PID Numbers and other marketing IDs • Library of Congress MARC Code List for Organizations

  19. Author End User Submission and Peer Review System The more identifiers that are used…. Discovery Service Publisher Citation Data Providers and Systems (multiple) Library Online Host or Technology Partner Societies Funders Consortium Fulfilment House or System Subscription Agent or Sales Agent Consortium

  20. …the more connected data becomes. Consortium

  21. Little things mean a lot

  22. Ringgold Solutions: An Overview Identify Auditing CDO ProtoView

  23. Identify Database: Catalogs & classifies institutions in the scholarly publishing supply chain…..

  24. …organizes them into hierarchies (aka “family trees”)…

  25. …and spans all industries, market segments, and regions. Academia Medical Not-for-profit Public libraries Corporate Government Publishers Funding bodies Intermediaries More than 370,000 institutions and growing

  26. Audit Service: Mapping Your Subscribers to Identify Turn your customer records from this….. …..into this.

  27. Identify & Auditing Use Cases • Understand & analyze your customer base • Analyze the wider market for opportunities • Disambiguate institutions & find duplicate accounts • Reveal institutional relationships with hierarchies • Enhance customer records with Identify metadata • Support pricing decisions & policies • Identify can act as an authority file of institutions in any system: editorial, MSS submissions, CRMs, financial, fulfillment, etc.

  28. CDO: Consortia Directory OnlineMore than 400 library consortia worldwide • Understand global consortia market • Strategize & identify targets using lists of vendor content acquired by consortia • Inform proposals with current contact details, membership lists, links to licenses, and electronic content acquisition policies.

  29. ProtoView • A service that creates and disseminates book and e-book metadata on behalf of scholarly publishers • Developed from a successful model as the next generation of services to meet the needs of an evolving market • Guided by industry best practices and standards • Built on the Book News, Inc. foundation and its 35 years of experience in providing promotional services for publishers

  30. ProtoView in the supply chain

  31. Questions?

  32. Session 2: Core Strength: Standard Identifiers as the Foundation of Healthy Data and the Basis for Linking Your Supply Chain Wednesday, January 29. 60 minutes. Session 3: Lean and Mean: Publication Metadata to Enhance Discovery, Purchase and Use of Your Content Wednesday, February 12. 60 minutes. Session 4: 30-Minute Workout: Quick Tips for Better Customer Data Health Wednesday February 26. 30 minutes. Visit www.ringgold.com to see full descriptions & to register.

  33. Thank you Jay Henry Christine Orr Chief Marketing Officer Sales Director www.ringgold.com

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