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The Paradox of Choice: Why More Is Less

The Paradox of Choice: Why More Is Less. Barry Schwartz Ohio Board of Regents November, 2012. The “Official Syllogism”. More freedom means more well being More choice means more freedom More choice means more well being. 285 Varieties of cookies. 230 Soups. 75 Iced teas.

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The Paradox of Choice: Why More Is Less

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  1. The Paradox of Choice: Why More Is Less Barry Schwartz Ohio Board of Regents November, 2012

  2. The “Official Syllogism” • More freedom means more well being • More choice means more freedom • More choice means more well being

  3. 285 Varieties of cookies • 230 Soups 75 Iced teas 175 Salad dressings 275 Cereals 40 Toothpastes

  4. Phone Service and Gear

  5. College Courses

  6. Is this good news or bad news? YES!

  7. What Too Much Choice Does: Paralysis (Iyengar) • Buying jam • 401(k) investing • Extra-credit essays

  8. What Too Much Choice Does: Decision and Performance Quality 401 (k) Medicare Part D Extra-credit essays Drawing by four-year-olds

  9. Choice and Self-Control

  10. What Too Much Choice Does: Satisfaction

  11. What Too Much Choice Does: Satisfaction 1. Regret and anticipated regret

  12. What Too Much Choice Does: Satisfaction 1. Regret and anticipated regret 2. Missed opportunities

  13. Missed Opportunities and College Students

  14. “Everything Suffers from Comparison”(Brenner, Rottenstreich, & Sood, Psych Science, 1999)

  15. What Too Much Choice Does: Satisfaction 1. Regret and anticipated regret 2. Missed opportunities 3. Escalation of expectations

  16. How Can Choice Be Good and Bad?

  17. Finding the “Sweet Spot” (Shah & Wolford)

  18. “Libertarian Paternalism”(Sunstein & Thaler, U. of Chicago Law Review, 2003; Thaler & Sunstein, Nudge, 2009) • Organ donation

  19. The Power of Defaults(Johnson & Goldstein, Science, 2003)

  20. What Can Be Done • Limited options • Pay attention to defaults and “choice architecture” • Careful monitoring and feedback • Lots of guidance when there is choice • Careful advising

  21. Choice, Happiness, and Academic Performance

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