ASEACCU Conference

1. ASEACCU Conference Contribution by Catholic Higher Education to Sustainable Development in Modern World: From Service Learning to Social Entrepreneurship  Group 3

2.  Group 3 Members • Indonesia • Titus Febrianto • Taiwan • Angie Hung • Philippines • Rocell David • Vincent Tang • Korea • Eun Oh • Japan • Kaede Ichihara • Hana Silva • Mutsuko Akase • Fumi Moriyama

3. GROUP 3!

4.  Southern Region Children’s Home Social Service Institution in Taiwan • Place for Abandoned Children • Supported by the Government

6.  Activities with Children Introduction of Countries Charades Word matching with cards Head, Shoulder, Knees and Toes

7. Introducing countries  Activities during the Visit ASEACCU countries are introduced. Delegates give information about their countries and teach some simple words in their languages. Targets: Children get to know more about ASEACCU countries Charade The game with gestures: A presenter pretends to be something on a card and children will get it if they get the right answer. Targets: let them think individually

8.  Pictures of the Activity

9. Words matching  Activities during the Visit Children compete with other groups to find cards and match those cards into one words. Target: Learn how to make a combination of vowels and consonants. Head, Shoulder, Knees and Toes A song for learning parts of body and face. Targets: to learn English

10.  Pictures of the Activity

11. LiliCoCo A Coconut Handicraft Social Enterprise Based in Indonesia and Philippines “Your Life Accessory, Your Accessory for Life” 

12. The Coconut • Found throughout the tropic and subtropic areas (ex. Indonesia, Philippines) • Part of the daily diet of people in those areas • Known for its great versatility • Has many domestic, industrial and commercial uses

13.  How can Social Enterprises come in? Application of Marketing Strategies to Improve Sales Standardization of Production Procedures Quality-Assurance and Testing of products Foster Innovation and New Product Development in the communities Scale-up production of goods to go beyond local market

14.  The Plan Create a social enterprise that produces high-end/high-value coconut handicraft Target Beneficiaries: Coconut farmers and planters (suppliers and employees) Target Market: Young Working Professionals (21-35 yrs. old)

15.  The Plan • Set-Up: Factory Distributors of Coconut Handcrafted Accessories based/located in local Coconut Planter communities in Indonesia and Philippines • Competitive Advantage/s: • Eco-Friendly Product • Inexpensive and abundance supply of raw materials • High-end design with help of Partner-Designers (ex. Rajo Laurel in Philippines)

16.  Other Features Training Programs in making the products as well as Innovation Classes for employees as part of New Product Development Community members as partners in Decision-Making

17.  The Process

18.  The Process

19.  The Product Idea/Concept

20.  The Product

21.  The Profit

22.  Promotion Strategies Direct Marketing to Customers and Celebrities Personal Selling to Possible Distributors/Shops (if possible) Export of products to other countries

23.  Unique Selling Proposition “To the young andsocially-conscious working professional looking for affordable yet beautiful trinkets, LiliCoco provides you with attractive and eco-friendly handcrafted coconut accessories made by local experts that gives you value for your money’s worth”

24.  Business Plan Analysis • Strengths • Eco-friendly products • Socially equitable • Creative designs • Inexpensive and abundant supply of raw materials • Weaknesses • Consumers’ perception towards handcrafted items • Difficulty in marketing the product

25.  Business Plan Analysis • Opportunities • Growing no. of socially-conscious consumers • Gov’t policies favoring social enterprises • Threats • Competition from other traditional enterprises and social enterprises

26.  Thank you for listening! Mabuhay! Terima Kasih! ありがとう 谢谢 / 謝謝 감사합니다 Obrigado! ขอบคุณ