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Mixing techniques in a dynamic world

60 languages | 23 tools | 7 suites | 1 platform. Mixing techniques in a dynamic world. enquiry@flexmr.net | @_FlexMR | www.flexmr.net. Benefits of online qual. research. practical. 2. Online FOCUS GROUPS. live chat focus groups. r eal-time & responsive

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Mixing techniques in a dynamic world

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  1. 60 languages | 23 tools | 7 suites | 1 platform Mixing techniques in a dynamic world enquiry@flexmr.net | @_FlexMR | www.flexmr.net

  2. Benefits of online qual research practical 2

  3. Online FOCUS GROUPS live chat focus groups • real-time & responsive • perfect for capturing responses to sensitive information • perfect for collaborative stakeholder discussions • perfect for time strapped studies • real time • rich in stimuli • in-depth • stimulating • interactive

  4. Online Focus Groups bulletin board focus groups • understanding & depth • perfect for creating pen portraits across your customer segments • perfect for mimicking the involved decision making processes in purchasing decisions • perfect for breaking down complexities of contracts, detailed information • perfect for engaging b2b

  5. Combining online with traditional qualitative approach + Part 1: Online Pre-task using smartboards AimCollaborative discussion & feedback beforethe F2F focus group Part 2:F2F Traditional, F2F focus groups Aim Explore the WHY and add depth

  6. Combining Methodologies Pre-task. Online & F2F Research. Post-task F2F focus group - Strengths Depth Ideation Creativity Post-task Refelction on concept Stakeholder refines concept Further testing opportunity In-situ lifestyle feedback Online pre-task – Strengths Reflection Detail Input in their own time Online Community Added scale • Benefits for research • In-depth contact & discussion • Concentration on “why“ • Benefits for clients • Client viewing in person • Benefits for research • Active thinking & involvment • Topic guide input • Engagement • Frees up time in F2F group

  7. ad-hoc qual vs. Community

  8. Online communities online communities be part of something engaging participants and maximum flexibility • perfect for new ideas for product development • perfect for refining concepts • perfect for website testing • perfect for unearthing issues ‘bottom up’ speed matched with understanding community tools leaderboard to motivate competition newsfeed signpost members to recent activity reward points for longer term engagement blogging for freely formed comments

  9. combine compare combine tools for richer insight run parallel activities to compare segments segment B segment A all in one place dynamically create new segments follow new directions in follow up activities evolve dynamic

  10. Community case study product development & changing the development path

  11. Go Mobile remove all boundaries to research location tagging be in the moment mobile optimised site

  12. Diary Studies continuous dialogue, in the moment • features • mobile enabled site • location tagging • video booth • structured, small quant tasks • open ended journals • photo uploads longitudinal interviews lifestyle diaries product testing ethnographic video diaries • benefits • in-situ and real-time research • continuous communication • more convenience • cost-effective ethnographic research

  13. What are the risks? managing online qual for maximum success     

  14. Countdown to the new frontier 3 ... 2 ... 1 ... New methodologies Where and when to use online research Utilising the benefits

  15. 3 ...  New innovative methodologies Smartboards collaborative discussion on an image Brainstorm creativity, discussion & rating Scrapbooks pool of insight Diary Studies journals, report cards, galleries, small quant

  16. 2 ...  where and when to use online research COMPLEMENT & COMBINE Multi-country studies Pre-tasks Follow-up qual Hard to reach audiences Mobility Home/In-Situ Product feedback Digital stimuli or topics Sensitive Converging explorations/processes Efficiency of scale Hypotheses generation & refinement

  17. ... 1  Utilise the benefits • Complement • Continuity • Connection • Coordination • Cost-efficiency

  18. 60 languages | 23 tools | 7 suites | 1 platform Mixing techniques in a dynamic world enquiry@flexmr.net | @_FlexMR | www.flexmr.net

  19. ABOUT US built by researchers, for researchers experience & focus FlexMR has been designed and developed over 8 years by a team of experienced researchers we have experience across industry sectors, including utilities, retail, b2b and e-commerce we have focused on adding online methods into market research to improve business understanding methods & services we have delivered innovative market research for the last 8 years using our FlexMR online system. Our service is responsive and needs led we specialise in fusing new online methodologies to uncover real, actionable insight

  20. Community case study product development & changing the development path

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