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Illinois’ New Logo & Advertising Campaign

Illinois’ New Logo & Advertising Campaign. 2014 License to Steal Conference. Background & Brand Assessment. Previous logo used for 15+ years Survey of Key Stakeholders found our industry is viewed as: Fun/Fun Loving Adventurous/Risk Taker/Experimental Interesting/Diverse/Wildly Varying

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Illinois’ New Logo & Advertising Campaign

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  1. Illinois’ New Logo & Advertising Campaign 2014 License to Steal Conference

  2. Background & Brand Assessment Previous logo used for 15+ years Survey of Key Stakeholders found our industry is viewed as: Fun/Fun Loving Adventurous/Risk Taker/Experimental Interesting/Diverse/Wildly Varying Funky/Offbeat/Eclectic

  3. Advertising Campaign

  4. Posters and Banners

  5. Merchandise

  6. Economic Impact Postcard

  7. Roll Out at the Illinois State Fair

  8. Roll Out at the Illinois State Fair

  9. Roll Out at the Illinois State Fair

  10. Response: Consumer vs. Industry Consumer response has been overwhelmingly positive. Measured anecdotally and by the rapid t-shirt sales A few winery owners feel the campaign is disrespectful and doesn’t give proper credibility to the Illinois wine industry

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