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The OTT opportunity... ….finally enabling a consumer-driven TV experience.

Case study about a new way of viewing television , la BOX Videofutur. The OTT opportunity... ….finally enabling a consumer-driven TV experience. Rémi Tereszkiewicz rte@netgem.com. The OTT key drivers. Price (<10€, no commitment). Content ( Movies – TV shows).

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The OTT opportunity... ….finally enabling a consumer-driven TV experience.

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  1. Case studyabout a new way of viewingtelevision, la BOX Videofutur The OTT opportunity... ….finally enabling a consumer-driven TV experience. Rémi Tereszkiewicz rte@netgem.com

  2. The OTT key drivers Price (<10€, no commitment) Content (Movies – TV shows) Simplicity & freedom (ergonomics, time control) Multi-screen (second tv, mobile)

  3. The French OTT market Local characteristics Opportunities 1 3 4 1 2 3 2 • Dominant triple play offers • Expensive premium TV offers • “French media chronology” • Huge DTT (+replay) broadcasters audience (close to 90%) Million+ “non triple play” households + potential on second TV sets Need for simplicity & multiscreen 3P “debundling” opportunities 3

  4. Marketing strategy LA BOX Videofuturcombines best of breedFrench IPTV pioneerNetgem’stechnologyand Videofutur know-how in home movieentertainment. 4 1 2 3 Focused on providing high QoE for popular content Maximum reach (DTT + OTT) Lowcost, no commitment Distributed by Videofutur& operators

  5. The offer  • A competitive hybrid TV offer • Basic pack: 10 €/month • HD DTT channels enhanced with time control services (replay, start over, Pause, etc.) • Illimitedmovies & cartoons with 2 SVOD channels, Paramount Channel & Game One • Extras • TVOD fresh releases & catalog : 2,99€/movie ! • Coming soon : thematic options • Distributed by Videofutur and its partners (Virgin Mobile, Ozone, CityPlay)

  6. Product focus: simple and enjoyablelook&feel • Few TV channel nbs, • mixing nonlinear/linear, « free » / extra • One single navigation layer

  7. Product focus: time control • Instant access to all TV content thanks to the « timeline » without leaving the channel Start over, preview, EPG Replay • An interactive servicedirectlylinked to eachchannelfor non-linearviewing

  8. ….finally enabling a consumer-driven TV experience.

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